Social Media Marketing

Module 1: Introduction to Social Media Marketing

• Social media landscape: platform overview and audience demographics
• Social media strategy: goals, KPIs, and platform selection
• Organic vs paid social: understanding the role of each
• Social media policy: brand voice, guidelines, and compliance

Module 2: Facebook and Instagram Marketing

• Facebook Page and Instagram business profile setup
• Content strategy: post types, formats, and posting frequency
• Facebook and Instagram Ads: campaign objectives and ad formats
• Meta Business Suite: managing content and ads from one platform

Module 3: LinkedIn Marketing

• LinkedIn Company Page: optimisation and content strategy
• LinkedIn content types: articles, posts, documents, and live video
• LinkedIn Ads: sponsored content, message ads, and lead gen forms
• LinkedIn for B2B: thought leadership and employee advocacy

Module 4: Twitter/X and YouTube Marketing

• Twitter/X strategy: posting cadence, hashtags, and engagement tactics
• Twitter/X Ads: promoted tweets, follower campaigns, and targeting
• YouTube channel setup: optimisation and content planning
• YouTube SEO: titles, descriptions, tags, and thumbnail optimisation

Module 5: Content Creation and Planning

• Social media content calendar: planning and scheduling tools
• Visual content: Canva, design principles for social media
• Video content: short-form video strategy for Reels, TikTok, and Shorts
• User-generated content: encouraging and repurposing UGC

Module 6: Community Management and Engagement

• Comment and message management: response strategy and tone
• Social listening: monitoring brand mentions and industry conversations
• Influencer marketing: identifying, outreaching, and managing influencers
• Crisis management: handling negative feedback and social media crises

Module 7: Social Media Analytics

• Native analytics: Facebook Insights, Instagram Insights, and LinkedIn Analytics
• Third-party tools: Hootsuite, Buffer, and Sprout Social analytics
• Key metrics: reach, engagement rate, CTR, and conversion tracking
• Social media reporting: monthly performance reports for stakeholders

Module 8: Capstone Project and Assessment

• Social media strategy document: platforms, content plan, and KPIs
• Facebook and Instagram ad campaign build and targeting setup
• Social media performance dashboard and monthly report build
• Final assessment and course certification

Experience in the Industry Learn from social media marketers who have grown brand presence and generated leads for consumer brands, B2B companies, and e-commerce businesses across Facebook, Instagram, LinkedIn, and YouTube.

Backgrounds at the Top Our social media trainers have worked at digital marketing agencies and brand marketing teams managing multi-platform social media programmes with paid and organic strategies.

Clear & Effective Teaching Platform strategy, content creation, Meta Ads, LinkedIn marketing, YouTube SEO, community management, influencer marketing, and social media analytics are taught with real brand marketing examples.

Hands-On Learning Focus Students build content calendars, create social media ads, set up analytics tracking, develop influencer outreach plans, and build performance dashboards through structured hands-on exercises.

Up-to-Date Knowledge Trainers keep content current with the latest platform algorithm changes, short-form video trends, Meta AI ad optimisation, LinkedIn thought leadership formats, and evolving social media marketing best practices.