Siebel CRM – Marketing Module

Module 1: Introduction to Siebel CRM Marketing

• Overview of Siebel Marketing Module within Siebel CRM
• Marketing module architecture and core components
• Understanding campaigns, segments, and offers in Siebel
• Navigating the Siebel Marketing user interface

Module 2: Customer Segmentation and List Management

• Configuring customer segment definitions and criteria
• Managing list generation using Siebel List Management
• Setting up segment refresh schedules and list exports
• Handling external list imports and data hygiene processes

Module 3: Campaign Management Configuration

• Creating and managing campaign types and hierarchies
• Configuring campaign planning, budgeting, and approval workflows
• Managing campaign activity types and communication channels
• Setting up campaign launch and execution schedules

Module 4: Offer and Product Configuration

• Creating and managing marketing offers and promotions
• Configuring offer eligibility rules and customer targeting
• Managing offer versions and effective date control
• Setting up offer response tracking and redemption rules

Module 5: Email Marketing and Communication Management

• Configuring email campaign templates and content personalization
• Managing email delivery profiles and sending schedules
• Setting up email response tracking and opt-out management
• Handling multi-channel campaign communication workflows

Module 6: Campaign Response and Lead Management

• Configuring campaign response capture and classification
• Managing lead creation from campaign response workflows
• Setting up lead assignment rules and routing to sales teams
• Handling response analysis and conversion tracking

Module 7: Marketing Analytics and ROI Tracking

• Building standard campaign performance and response reports
• Configuring marketing ROI dashboards and cost tracking
• Managing campaign effectiveness and channel attribution
• Monitoring segment performance and offer acceptance rates

Module 8: Event Management

• Creating and managing marketing events and seminars
• Configuring event registration and attendee management
• Managing event budgeting and resource allocation
• Setting up post-event follow-up workflows and surveys

Module 9: Marketing Resource Management

• Configuring marketing budget planning and allocation
• Managing creative assets and marketing collateral
• Setting up vendor management and purchase order workflows
• Handling marketing calendar and activity scheduling

Module 10: Administration, Integration, and Best Practices

• Managing Siebel Marketing security roles and user access
• Configuring integration with Siebel Analytics and external BI tools
• Setting up Siebel Marketing EAI and data exchange workflows
• Marketing administration best practices and governance standards

Experience in the Industry Learn from certified Siebel CRM – Marketing Module professionals with hands-on industry experience.

Backgrounds at the Top Our trainers hold relevant certifications and have worked on real-world implementations.

Clear & Effective Teaching All core concepts of Siebel CRM – Marketing Module are explained with practical examples.

Hands-On Learning Focus Students gain practical experience through structured labs and projects.

Up-to-Date Knowledge Trainers keep content current with the latest platform releases and best practices.