SEO – Search Engine Optimisation

Module 1: Introduction to SEO

• Search engine fundamentals: how Google crawls, indexes, and ranks content
• SEO pillars: technical, on-page, off-page, and content SEO
• SEO metrics: organic traffic, impressions, CTR, and keyword rankings
• Setting up Google Search Console and Bing Webmaster Tools

Module 2: Keyword Research

• Keyword types: informational, navigational, commercial, and transactional
• Keyword research tools: Google Keyword Planner, Ahrefs, and SEMrush
• Search intent analysis: matching content to user intent
• Long-tail keywords: finding low-competition, high-value opportunities

Module 3: On-Page SEO

• Title tags, meta descriptions, and header hierarchy (H1–H6)
• URL structure: SEO-friendly URL best practices
• Content optimisation: keyword placement, LSI terms, and readability
• Image optimisation: alt text, file names, and compression

Module 4: Technical SEO

• Site speed: Core Web Vitals and PageSpeed Insights optimisation
• Mobile-first indexing: responsive design and mobile usability
• Crawlability: robots.txt, XML sitemaps, and canonical tags
• Structured data: schema markup for rich results

Module 5: Off-Page SEO and Link Building

• Backlink fundamentals: domain authority, page authority, and link quality
• Link building strategies: guest posting, HARO, and digital PR
• Disavow tool: managing toxic backlinks
• Local SEO: Google Business Profile and local citation building

Module 6: Content SEO and Strategy

• Content clusters: pillar pages and topic cluster architecture
• SEO content writing: structure, depth, and E-E-A-T principles
• Content audit: identifying and improving underperforming pages
• Featured snippets and People Also Ask optimisation

Module 7: SEO Analytics and Reporting

• Google Search Console: performance reports, coverage, and enhancements
• Google Analytics 4: organic traffic analysis and goal tracking
• Rank tracking: monitoring keyword positions with SEMrush and Ahrefs
• SEO reporting: building monthly SEO performance reports

Module 8: Capstone Project and Assessment

• Full SEO audit of a sample website: technical, on-page, and off-page
• Keyword research and content strategy document
• Backlink outreach plan and SEO performance dashboard build
• Final assessment and course certification

Experience in the Industry Learn from SEO practitioners who have grown organic traffic for e-commerce websites, SaaS platforms, and media companies through technical optimisation, content strategy, and authority link building.

Backgrounds at the Top Our SEO trainers have worked at digital marketing agencies and in-house SEO teams managing large-scale websites with hundreds of thousands of pages across competitive industries.

Clear & Effective Teaching Keyword research, on-page optimisation, technical SEO, link building, content clusters, Core Web Vitals, structured data, and SEO analytics are explained with practical website optimisation examples.

Hands-On Learning Focus Students conduct keyword research, perform technical audits, optimise on-page elements, build content strategies, analyse backlink profiles, and create SEO dashboards through structured hands-on exercises.

Up-to-Date Knowledge Trainers keep content current with the latest Google algorithm updates, Core Web Vitals standards, E-E-A-T guidelines, AI-generated content policies, and evolving search engine optimisation best practices.