SEO – Search Engine Optimisation

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Highly recognized as the best training institute for SEO – Search Engine Optimisation course EDUBRIGHTS Institute, rated to be the best institute in online, provides SEO – Search Engine Optimisation Training with skills and placement support. Take Your Career to the Next Level with SEO – Search Engine Optimisation Training! Learn SEO – Search Engine Optimisation with industry experts' expert-led training. Get practical skills that will lead to promising career opportunities.

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Live, interactive sessions led by experienced professionals
Get practical experience in labs and real-world initiatives.
Earn a recognized certification in a short time
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Customized corporate training for teams on SEO – Search Engine Optimisation configuration and end-to-end implementation.
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Course Objectives

Popular Techniques Covered in This Course

Get Hands-on Knowledge about Real-Time Projects

Curriculum

Module 1: Introduction to SEO

Search engine fundamentals: how Google crawls, indexes, and ranks content
SEO pillars: technical, on-page, off-page, and content SEO
SEO metrics: organic traffic, impressions, CTR, and keyword rankings
Setting up Google Search Console and Bing Webmaster Tools

Module 2: Keyword Research

Keyword types: informational, navigational, commercial, and transactional
Keyword research tools: Google Keyword Planner, Ahrefs, and SEMrush
Search intent analysis: matching content to user intent
Long-tail keywords: finding low-competition, high-value opportunities

Module 3: On-Page SEO

Title tags, meta descriptions, and header hierarchy (H1–H6)
URL structure: SEO-friendly URL best practices
Content optimisation: keyword placement, LSI terms, and readability
Image optimisation: alt text, file names, and compression

Module 4: Technical SEO

Site speed: Core Web Vitals and PageSpeed Insights optimisation
Mobile-first indexing: responsive design and mobile usability
Crawlability: robots.txt, XML sitemaps, and canonical tags
Structured data: schema markup for rich results

Module 5: Off-Page SEO and Link Building

Backlink fundamentals: domain authority, page authority, and link quality
Link building strategies: guest posting, HARO, and digital PR
Disavow tool: managing toxic backlinks
Local SEO: Google Business Profile and local citation building

Module 6: Content SEO and Strategy

Content clusters: pillar pages and topic cluster architecture
SEO content writing: structure, depth, and E-E-A-T principles
Content audit: identifying and improving underperforming pages
Featured snippets and People Also Ask optimisation

Module 7: SEO Analytics and Reporting

Google Search Console: performance reports, coverage, and enhancements
Google Analytics 4: organic traffic analysis and goal tracking
Rank tracking: monitoring keyword positions with SEMrush and Ahrefs
SEO reporting: building monthly SEO performance reports

Module 8: Capstone Project and Assessment

Full SEO audit of a sample website: technical, on-page, and off-page
Keyword research and content strategy document
Backlink outreach plan and SEO performance dashboard build
Final assessment and course certification

Receive Training From Our Skilled and Effective Trainers

Experience in the Industry Learn from SEO practitioners who have grown organic traffic for e-commerce websites, SaaS platforms, and media companies through technical optimisation, content strategy, and authority link building.

Backgrounds at the Top Our SEO trainers have worked at digital marketing agencies and in-house SEO teams managing large-scale websites with hundreds of thousands of pages across competitive industries.

Clear & Effective Teaching Keyword research, on-page optimisation, technical SEO, link building, content clusters, Core Web Vitals, structured data, and SEO analytics are explained with practical website optimisation examples.

Hands-On Learning Focus Students conduct keyword research, perform technical audits, optimise on-page elements, build content strategies, analyse backlink profiles, and create SEO dashboards through structured hands-on exercises.

Up-to-Date Knowledge Trainers keep content current with the latest Google algorithm updates, Core Web Vitals standards, E-E-A-T guidelines, AI-generated content policies, and evolving search engine optimisation best practices.