SAP CRM (Customer Relationship Management) Course in Chennai

825 Ratings

Master SAP CRM Through Real-Time Projects and Customer Relationship Management Solutions

Edubrights offers industry-focused SAP CRM Training in Chennai designed for students, freshers, SAP consultants, sales professionals, marketing specialists, customer service executives, and working professionals seeking expertise in customer relationship management. Learn how to manage customer interactions, sales processes, marketing campaigns, service operations, and customer engagement strategies using SAP CRM.

Gain practical experience in customer master management, sales force automation, marketing management, service management, lead and opportunity management, customer analytics, campaign management, customer support processes, and real-world SAP CRM implementation projects through expert-led training and hands-on labs.

Why Choose Edubrights for SAP CRM Training?

✅ Real-Time SAP CRM Projects & Industry Case Studies
✅ Live Instructor-Led Training by SAP Industry Experts
✅ Hands-On Practice with CRM and Customer Engagement Solutions
✅ Sales, Marketing, and Service Management Experience
✅ SAP Certification Preparation Support
✅ Resume Building & Mock Interview Preparation
✅ Career Guidance & Job Assistance
✅ Flexible Online and Classroom Training Options

Build In-Demand CRM Skills

Learn how organizations use SAP CRM to improve customer satisfaction, strengthen customer relationships, streamline sales operations, automate marketing activities, and enhance customer service experiences. Our training combines practical implementation, CRM concepts, and SAP best practices to help you become job-ready.

Start Your SAP CRM Journey Today

Join Edubrights' SAP CRM (Customer Relationship Management) Course in Chennai and gain the skills required to manage customer relationships, sales cycles, marketing campaigns, service operations, and enterprise CRM processes for modern organizations.

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₹40000

₹45000

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Case Studies and Projects

Hours of Training

20+

Placement Assurance

100%

Expert Support

Yes

Support & Access

Lifetime

Certification

Yes

Skill Level

All

Language

All

Course Objectives

1. Learn Customer Relationship Management Concepts

Understand how SAP CRM helps businesses manage customer information, improve customer service, increase sales, and build long-term customer relationships.

2. Master Sales and Service Processes

Learn how to manage leads, opportunities, customer inquiries, service requests, and marketing campaigns using SAP CRM.

3. Gain Practical Experience with SAP CRM

Develop hands-on skills in customer management, sales automation, service management, reporting, and business process optimization.

4. Work on Real-World Customer Management Projects

Apply your knowledge through practical projects focused on sales management, customer support, marketing, and customer engagement.

Popular Techniques Covered in This Course

SAP CRM Fundamentals

Customer Data Management

Sales Process Management

Lead and Opportunity Management

Customer Service Management

Marketing Campaign Management

Business Activity Management

CRM Reporting and Analytics

Customer Interaction Tracking

SAP CRM Integration

Get Hands-on Knowledge about Real-Time Projects

Project 1

Project 1: Customer Lead Management System

Build a solution that captures customer leads, tracks sales opportunities, and improves conversion rates.

Project 2

Project 2: Customer Service Request Portal

Create a customer support system that allows users to submit service requests and track issue resolution.

Project 3

Project 3: Sales Performance Dashboard

Develop a dashboard that helps managers monitor sales activities, revenue trends, and team performance.

Project 4

Project 4: Marketing Campaign Management Solution

Design a system to manage customer campaigns, track responses, and measure marketing effectiveness.

Project 5

Project 5: Customer Interaction Tracking Platform

Implement a CRM solution that records customer communications, meetings, and service history for better relationship management.

Key Features

Edubrights offers SAP CRM in virtual mode with expert trainers. Here are the key features,

40 Hours Course Duration

100% Job Oriented Training

Industry Expert Faculties

Free Demo Class Available

Completed 500+ Batches

Certification Guidance

Curriculum

Module 1: Introduction to SAP CRM

Overview of SAP Customer Relationship Management
SAP CRM architecture: CRM Server, middleware, channel integration
CRM integration with SAP ECC: SD, MM, FI
CRM business processes: Marketing, Sales, Service
SAP CRM vs. SAP C/4HANA evolution

Module 2: CRM Organizational Structures

Sales organization and distribution channel
Service organization and service team
Marketing organization
Territory management setup
Org model and position management in CRM

Module 3: Master Data in SAP CRM

Business partner concept and roles
Account and contact management
Product master in CRM
Customer hierarchy
Installed base and iObject management

Module 4: Activity Management

Activity types: Calls, visits, emails, tasks
Activity journal and history
Groupware integration (Outlook, Lotus Notes)
Activity survey integration
Calendar and resource planning

Module 5: CRM Sales

Opportunity management
Quotation and order processing in CRM
Sales pipeline and funnel
Lead and prospect management
Territory and account assignment

Module 6: CRM Marketing

Campaign management
Target group creation and segmentation
Marketing plan and budget
Lead generation from campaigns
Response tracking and success analysis

Module 7: CRM Service

Service order and service contract management
Complaint and case management
Installed base service
Resource planning for field service
SLA monitoring and escalation

Module 8: CRM Interaction Center (IC)

IC WebClient architecture
Inbound and outbound call handling
IC agent and supervisor functions
CTI integration for telephony
IC reporting and monitoring

Module 9: CRM Middleware

CRM middleware architecture
Replication of master and transaction data
Queued RFC and BDoc processing
Middleware monitoring and error handling
Adapter objects configuration

Module 10: CRM WebClient UI

WebClient UI framework
Navigation bar and work area
Assignment blocks and views
UI configuration and personalization
Custom enhancements to WebClient

Module 11: CRM Analytics

CRM InfoSets and reports
Pipeline analysis and forecast
Service performance dashboards
Integration with SAP BW for CRM analytics
KPI monitoring in CRM

Module 12: Real-Time Projects and Case Studies

Sales force automation implementation
Service center CRM rollout
End-to-end CRM cycle
Certification and interview preparation

Receive Training From Our Skilled and Effective Trainers

Experience in the Industry Gain knowledge from experts with practical SAP CRM project experience in sales, service, and marketing across multiple industries.

Backgrounds at the Top Prominent corporations such as HCL, TCS, Accenture, and IBM employ our SAP CRM trainers.

Clear & Effective Teaching Excellent communication and real-world examples simplify complex CRM configuration and middleware concepts.

Hands-On Learning Focus Students apply skills using live SAP CRM systems with real sales and service case studies.

Up-to-Date Knowledge Trainers stay current with SAP CRM, C/4HANA evolution, and latest customer engagement best practices.

You will succeed with our recognized certification

The SAP CRM Professional Certification validates your skills in customer relationship management, sales automation, customer service, and marketing processes. It demonstrates your ability to manage customer interactions and improve business performance using SAP CRM solutions. This certification can help you build a successful career in sales management, customer service, and SAP consulting.

Course FAQs

1. What is SAP CRM?

SAP CRM (Customer Relationship Management) is a business solution that helps organizations manage customer interactions, sales activities, marketing campaigns, and customer support services.

2. Who should learn SAP CRM?

Sales professionals, customer service executives, marketing professionals, SAP consultants, business analysts, and fresh graduates can benefit from SAP CRM training.

3. Is SAP CRM a good career option?

Yes. Customer relationship management is important for every business, and SAP CRM professionals are valued across multiple industries.

4. Do I need SAP experience to learn SAP CRM?

No. Beginners can learn SAP CRM with proper training and practical exercises.

5. How long does it take to learn SAP CRM?

Most learners can gain practical SAP CRM skills within 6 to 8 weeks through structured training and hands-on projects.

6. What are the main modules in SAP CRM?

SAP CRM includes Sales Management, Marketing Management, Service Management, Customer Interaction Center, and Analytics.

7. What is lead management in SAP CRM?

Lead management helps businesses capture, track, and convert potential customers into actual sales opportunities.

8. What is service management in SAP CRM?

Service management helps organizations handle customer complaints, support requests, warranties, and service contracts efficiently.

9. Can SAP CRM integrate with SAP S/4HANA?

Yes. SAP CRM can integrate with SAP S/4HANA and other SAP solutions to improve business operations and customer management.

10. Which industries use SAP CRM?

Retail, banking, healthcare, telecommunications, manufacturing, insurance, automotive, and service-based industries use SAP CRM.

11. Can freshers learn SAP CRM?

Yes. Fresh graduates interested in sales, marketing, customer service, and SAP technologies can start learning SAP CRM.

12. What job roles are available after SAP CRM training?

You can apply for roles such as SAP CRM Consultant, CRM Functional Consultant, Customer Service Consultant, Business Analyst, Sales Operations Specialist, and SAP Support Consultant.