Course Objectives
1. What will you learn in the HubSpot CRM – Inbound Sales & Marketing course?
You will learn how to use HubSpot CRM to attract, engage, and convert leads using inbound marketing and sales strategies. The course covers contact management, lead nurturing, email marketing, marketing automation, landing pages, sales pipelines, deal management, reporting, customer engagement, and HubSpot best practices.
2. How does this course prepare you for real-world inbound marketing projects?
The course provides hands-on experience in managing marketing campaigns, capturing leads, automating customer journeys, tracking sales opportunities, creating landing pages, email campaigns, CRM dashboards, and sales reports used by businesses worldwide.
3. What practical skills will you develop during the training?
You will gain expertise in HubSpot CRM, inbound marketing, lead generation, lead nurturing, sales pipeline management, email marketing, workflow automation, customer segmentation, campaign analytics, and CRM reporting.
4. How will real-time projects improve your HubSpot CRM skills?
You will work on practical projects involving inbound marketing campaigns, lead management, sales automation, customer engagement, email marketing, landing page optimization, and marketing performance reporting.
5. What career opportunities can you pursue after learning HubSpot CRM – Inbound Sales & Marketing?
This course prepares you for roles such as HubSpot CRM Specialist, Inbound Marketing Executive, Digital Marketing Executive, CRM Executive, Sales Operations Executive, Marketing Automation Specialist, Lead Generation Specialist, and CRM Consultant.
Popular Techniques Covered in This Course
Introduction to HubSpot CRM
Inbound Marketing Strategy
Contact and Lead Management
Sales Pipeline and Deal Management
Email Marketing and Campaign Automation
Landing Pages and Lead Capture Forms
Marketing Workflows and Lead Nurturing
CRM Reporting and Analytics
Customer Engagement and Sales Automation
HubSpot Sales & Marketing Best Practices
Get Hands-on Knowledge about Real-Time Projects
Project 1
Project 1: Lead Generation Campaign
Create a complete inbound marketing campaign using landing pages, forms, email automation, and CRM workflows to generate qualified leads.
Project 2
Project 2: Sales Pipeline Automation
Configure a sales pipeline that tracks prospects, automates follow-ups, manages deals, and improves sales conversion rates.
Project 3
Project 3: Email Marketing Automation
Design personalized email campaigns with segmentation, automation workflows, lead scoring, and campaign performance tracking.
Project 4
Project 4: Customer Engagement Dashboard
Develop dashboards to monitor lead sources, campaign performance, sales activities, customer engagement, and conversion metrics.
Project 5
Project 5: Inbound Marketing Strategy Implementation
Build a complete inbound marketing solution integrating blogs, SEO, landing pages, forms, CRM, automation, and reporting.
Key Features
Edubrights offers HUBSPOT CRM – INBOUND SALES & MARKETING Training in virtual mode with expert trainers. Here are the key features,
40 Hours Course Duration
100% Job Oriented Training
Industry Expert Faculties
Free Demo Class Available
Completed 500+ Batches
Certification Guidance
Curriculum
Module 1: Introduction to HubSpot CRM
- HubSpot overview: inbound marketing and CRM platform
- HubSpot Hubs: Marketing, Sales, Service, CMS, and Operations
- HubSpot CRM objects: Contacts, Companies, Deals, and Tickets
- Navigating HubSpot: CRM, Marketing, Sales, and Service tools
Module 2: Contacts and Companies
- Contact and company record creation and management
- Properties: standard and custom contact and company properties
- Lists: active and static lists for segmentation
- Data import: importing contacts and companies from CSV
Module 3: Deals and Sales Pipeline
- Deal creation: associating contacts, companies, and products
- Pipeline management: stages, weighted value, and close date
- Tasks and activities: calls, emails, and meetings on deal records
- Sales sequences: automated follow-up email sequences
Module 4: Marketing Hub
- Email marketing: creating, personalising, and sending campaigns
- Landing pages and forms: lead capture and conversion
- Workflows: automated lead nurturing and lifecycle stage updates
- Blog and SEO tools: content optimisation for inbound traffic
Module 5: Service Hub
- Ticket management: customer issue tracking and resolution
- Knowledge base: self-service article creation and publishing
- Customer feedback: NPS, CSAT, and CES survey tools
- Live chat and chatbot: real-time and automated support
Module 6: HubSpot Workflows and Automation
- Contact-based workflows: lifecycle stage and lead scoring automation
- Deal-based workflows: pipeline stage notifications and task creation
- Workflow enrolment triggers, actions, and delays
- Operations Hub: data sync and automation with external tools
Module 7: Reporting and Analytics
- Pre-built HubSpot reports: contact, deal, and email performance
- Custom report builder: multi-object and funnel reports
- Dashboards: combining reports for sales and marketing visibility
- Attribution reporting: first touch, last touch, and multi-touch models
Module 8: Capstone Project and Assessment
- HubSpot CRM setup: pipeline, properties, and contact import
- Marketing workflow: lead nurture sequence with email and tasks
- Custom dashboard build for sales and marketing performance
- Final assessment and course certification
Receive Training From Our Skilled and Effective Trainers
Experience in the Industry Gain expertise from HubSpot-certified trainers who have implemented HubSpot CRM for inbound marketing, sales, and customer service teams at SaaS companies, agencies, and B2B organisations.
Backgrounds at the Top Our HubSpot trainers have worked at HubSpot partner agencies and revenue operations teams using HubSpot as the central CRM and marketing automation platform for growth-focused businesses.
Clear & Effective Teaching HubSpot CRM objects, deal pipelines, Marketing Hub, Service Hub, workflows, automation, reporting, and attribution are explained with practical inbound marketing and sales examples.
Hands-On Learning Focus Students build HubSpot pipelines, create email campaigns, configure lead nurture workflows, manage tickets, build custom reports, and set up dashboards through structured hands-on lab exercises.
Up-to-Date Knowledge Trainers keep content current with the latest HubSpot releases, HubSpot AI features, Operations Hub data sync capabilities, and evolving inbound CRM and revenue operations best practices.
Professional HubSpot CRM – Inbound Sales & Marketing Certification
The Professional HubSpot CRM – Inbound Sales & Marketing Certification validates your expertise in using HubSpot CRM for inbound marketing and sales automation.
Course FAQs
1. What is HubSpot CRM?
Answer: HubSpot CRM is a cloud-based customer relationship management platform that helps businesses manage contacts, sales, marketing campaigns, customer service, and business growth.
2. What is inbound marketing?
Answer: Inbound marketing is a strategy that attracts customers through valuable content, SEO, social media, email marketing, and personalized customer experiences instead of traditional advertising.
3. What is HubSpot used for?
Answer: HubSpot is used for CRM management, lead generation, email marketing, sales automation, customer engagement, marketing analytics, and business growth.
4. What is lead nurturing?
Answer: Lead nurturing is the process of building relationships with potential customers through personalized communication and automated marketing campaigns until they are ready to make a purchase.
5. Can HubSpot automate marketing campaigns?
Answer: Yes. HubSpot automates email campaigns, lead nurturing, workflows, customer segmentation, sales follow-ups, and marketing activities.
6. Which industries use HubSpot CRM?
Answer: IT, SaaS, healthcare, education, finance, manufacturing, retail, real estate, consulting firms, digital agencies, and e-commerce businesses use HubSpot CRM.
7. Is HubSpot suitable for small and large businesses?
Answer: Yes. HubSpot provides scalable CRM solutions suitable for startups, small businesses, and large enterprise organizations.
8. Does the course include practical projects?
Answer: Yes. The course includes hands-on projects involving lead generation, sales automation, email marketing, CRM reporting, and marketing campaign management.
9. Is HubSpot CRM beginner-friendly?
Answer: Yes. The course starts with HubSpot CRM fundamentals before progressing to advanced marketing automation and sales management concepts.
10. Why should professionals learn HubSpot CRM?
Answer: HubSpot is one of the world's leading CRM and marketing automation platforms, making it a valuable skill for sales, marketing, and customer success professionals.
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