Google Analytics GA4 – Web Analytics

Module 1: Introduction to Google Analytics 4

• GA4 overview: event-based measurement model vs Universal Analytics
• GA4 vs Universal Analytics: key differences and migration considerations
• GA4 account structure: accounts, properties, and data streams
• Setting up GA4: web and app data stream configuration

Module 2: GA4 Data Model and Events

• Event-based tracking: automatically collected, enhanced, and custom events
• Parameters: event parameters and user properties explained
• Key events (conversions): configuring and marking conversion events
• User identity: user ID, Google signals, and modelled data

Module 3: GA4 Reports

• Realtime report: monitoring live user activity
• Acquisition reports: traffic sources, channels, and campaign performance
• Engagement reports: pages, events, and session quality metrics
• Monetisation reports: e-commerce revenue and purchase funnel analysis

Module 4: Explorations

• Free-form exploration: custom table and chart analysis
• Funnel exploration: visualising conversion funnels step by step
• Path exploration: understanding user navigation sequences
• Segment overlap and cohort exploration techniques

Module 5: Audiences and Segments

• Audience builder: condition-based audience creation in GA4
• Predictive audiences: purchase probability and churn probability
• Segments in Explorations: user, session, and event segments
• Audience export: sharing GA4 audiences with Google Ads

Module 6: GA4 Configuration and Customisation

• Custom dimensions and metrics: capturing additional data points
• Channel groups: customising traffic source classification
• Filters: excluding internal traffic and bot filtering
• Data retention settings and consent mode configuration

Module 7: GA4 Integrations

• Google Ads linking: importing conversions and remarketing audiences
• Google Search Console integration: organic search data in GA4
• BigQuery export: exporting raw GA4 event data for analysis
• Looker Studio: building GA4 dashboards and reports

Module 8: Capstone Project and Assessment

• GA4 property setup: events, conversions, and audience configuration
• Custom exploration: funnel analysis and path exploration project
• Looker Studio dashboard build connected to GA4 data
• Final assessment and course certification

Experience in the Industry Learn from Google Analytics-certified web analysts who have implemented GA4 for e-commerce, SaaS, and media companies, delivering actionable insights from web and app data.

Backgrounds at the Top Our GA4 trainers have worked at digital analytics consultancies and in-house analytics teams managing GA4 implementations, migration from Universal Analytics, and BigQuery data pipelines.

Clear & Effective Teaching GA4 event model, reports, Explorations, audiences, custom dimensions, BigQuery export, Google Ads integration, and Looker Studio are explained with real web analytics examples.

Hands-On Learning Focus Students configure GA4 properties, build custom events, create Explorations, set up audiences, link Google Ads, export to BigQuery, and build Looker Studio dashboards through structured lab exercises.

Up-to-Date Knowledge Trainers keep content current with the latest GA4 platform updates, AI-powered insights features, consent mode v2 requirements, and evolving digital analytics measurement best practices.