You will learn how to track, measure, and analyze website and app performance using Google Analytics 4 (GA4). The course covers event tracking, user behavior analysis, reporting, and data-driven decision-making to improve digital marketing performance.
GA4 is one of the most widely used analytics platforms for understanding customer behavior and website performance. Learning GA4 helps you make informed marketing decisions and develop valuable analytical skills for digital marketing and business growth.
This course builds practical skills in website analytics, data interpretation, conversion tracking, and performance reporting. These capabilities are highly useful for students, freshers, digital marketers, business owners, and working professionals seeking careers in analytics and marketing.
Yes. The training includes hands-on exercises using GA4, where you will configure properties, create events, build reports, analyze user journeys, and interpret website performance data through real-world scenarios.
Develop practical skills in data collection, reporting, event configuration, audience analysis, dashboard creation, and marketing performance measurement.
Project 1
Configure Google Analytics GA4 for a business website and analyze visitor behavior, traffic sources, user engagement, and overall website performance.
Project 2
Implement ecommerce tracking to measure product views, purchases, revenue, customer journeys, and conversion rates for an online store.
Project 3
Track Google Ads and social media marketing campaigns using UTM parameters and GA4 reports to evaluate campaign effectiveness and return on investment.
Project 4
Configure custom events, user interactions, and conversion goals to monitor important website activities and improve marketing performance.
Project 5
Build interactive dashboards using Google Looker Studio to visualize website traffic, audience insights, conversions, and business performance metrics.
Edubrights offers GOOGLE ANALYTICS GA4 – WEB ANALYTICS Training in virtual mode with expert trainers. Here are the key features,
40 Hours Course Duration
100% Job Oriented Training
Industry Expert Faculties
Free Demo Class Available
Completed 500+ Batches
Certification Guidance
Module 1: Introduction to Google Analytics 4
Module 2: GA4 Data Model and Events
Module 3: GA4 Reports
Module 4: Explorations
Module 5: Audiences and Segments
Module 6: GA4 Configuration and Customisation
Module 7: GA4 Integrations
Module 8: Capstone Project and Assessment
Experience in the Industry Learn from Google Analytics-certified web analysts who have implemented GA4 for e-commerce, SaaS, and media companies, delivering actionable insights from web and app data.
Backgrounds at the Top Our GA4 trainers have worked at digital analytics consultancies and in-house analytics teams managing GA4 implementations, migration from Universal Analytics, and BigQuery data pipelines.
Clear & Effective Teaching GA4 event model, reports, Explorations, audiences, custom dimensions, BigQuery export, Google Ads integration, and Looker Studio are explained with real web analytics examples.
Hands-On Learning Focus Students configure GA4 properties, build custom events, create Explorations, set up audiences, link Google Ads, export to BigQuery, and build Looker Studio dashboards through structured lab exercises.
Up-to-Date Knowledge Trainers keep content current with the latest GA4 platform updates, AI-powered insights features, consent mode v2 requirements, and evolving digital analytics measurement best practices.
Successfully completing the Google Analytics GA4 – Web Analytics Course in Chennai demonstrates your ability to implement analytics, configure event tracking, measure conversions, analyze user behavior, and generate business insights using Google Analytics 4.

This course is suitable for students, freshers, job seekers, digital marketers, business owners, entrepreneurs, website administrators, and working professionals. Anyone interested in understanding website performance and customer behavior can enroll, regardless of prior experience.
No prior experience is required. Basic computer knowledge and familiarity with websites or digital marketing concepts are helpful but not mandatory. The course starts with GA4 fundamentals before progressing to advanced reporting and analytics techniques.
The course duration depends on the learning schedule and training mode. Most learners complete the program within a few weeks while gaining practical experience through hands-on analytics exercises and reporting activities.
Yes. The course emphasizes practical learning through live demonstrations and hands-on exercises. You will work on setting up GA4 properties, tracking events, analyzing reports, measuring conversions, and understanding user engagement metrics.
The course includes GA4 setup, event tracking, conversions, audience analysis, acquisition reports, engagement reports, custom reports, Google Tag Manager basics, data exploration, and website performance measurement.
Yes. The course is designed for beginners and introduces analytics concepts in a simple and structured manner. As your understanding improves, you'll learn advanced reporting, event configuration, and performance analysis techniques.
Professionals with GA4 skills are needed in digital marketing agencies, e-commerce companies, IT firms, startups, consulting organizations, and corporate marketing teams. These skills are also valuable for freelancers and business owners managing online campaigns.
Yes. The training includes hands-on projects where you will analyze website traffic, measure conversions, create reports, track events, and evaluate user behavior. These practical activities help strengthen your analytical and reporting skills.
Absolutely. GA4 helps business owners understand visitor behavior, measure campaign effectiveness, identify growth opportunities, and improve website performance using reliable data and actionable insights.
Organizations rely on data to improve customer experience and marketing performance. Professionals who can analyze website data, interpret user behavior, and generate actionable insights are valuable across many industries.
Yes. Google Analytics helps SEO professionals understand user behavior, traffic sources, engagement metrics, and content performance for optimization.
Yes. Learners complete real-world website analysis, campaign tracking, event implementation, reporting, and dashboard creation projects using GA4.
Yes. GA4 expertise is highly demanded across digital marketing agencies, e-commerce businesses, multinational companies, and analytics consulting firms.
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Data Analyst
"Transform your life through Education, hear it from our Alumni"

8 LPA
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"Transform your life through Education, hear it from our Alumni"

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825 Ratings
Master Google Analytics 4 (GA4), website analytics, user behavior analysis, event tracking, conversion optimization, and digital marketing insights with Edubrights’ GOOGLE ANALYTICS GA4 – Web Analytics training in Chennai. This course is designed for students, freshers, digital marketers, SEO professionals, PPC specialists, web analysts, business owners, e-commerce professionals, and working professionals who want to measure, analyze, and optimize website and app performance using Google Analytics 4.
Gain hands-on experience with GA4 property setup, event tracking, audience analysis, conversion measurement, attribution modeling, custom reports, dashboards, and real-world web analytics projects through practical industry use cases.
✅ Real-Time Web Analytics Projects & Digital Marketing Use Cases
✅ Live Instructor-Led Training by Experienced Google Analytics Experts
✅ Hands-On Practice with Google Analytics 4 (GA4)
✅ GA4 Fundamentals, Web Analytics & Event-Driven Measurement
✅ Property Configuration, Data Streams & Account Setup
✅ Event Tracking, Custom Events, Conversions & User Engagement Analysis
✅ Audiences, Segmentation, User Acquisition & Retention Analysis
✅ Traffic Sources, Attribution Models & Marketing Channel Performance
✅ E-commerce Tracking, Funnel Analysis & Conversion Optimization
✅ Custom Reports, Explorations, Dashboards & Performance Insights
✅ Privacy Controls, Consent Mode & Analytics Best Practices
✅ Integration with Google Tag Manager, Google Ads, Google Search Console, Looker Studio, BigQuery, Firebase, WordPress, Shopify & Google Merchant Center
✅ Resume Building, Portfolio Development & Mock Interview Preparation
✅ Career Guidance, Placement Assistance & Google Analytics Certification Support
✅ Flexible Online, Classroom & Weekend Training Options
✅ Corporate Training for Digital Marketing, SEO, E-commerce, Product Analytics & Enterprise Marketing Teams
Build practical Google Analytics 4 expertise, analyze user behavior with confidence, optimize website performance, improve marketing ROI through data-driven insights, and become industry-ready for careers in Web Analytics, Digital Marketing, SEO, Performance Marketing, Product Analytics, and Data-Driven Marketing.

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