You will learn how to create, manage, and optimize Google Ads campaigns for Search, Display, Shopping, Video, and Performance Max. The course also teaches keyword research, bidding strategies, and campaign performance analysis using real-world projects.
Google Ads is one of the most widely used digital advertising platforms for businesses of all sizes. Learning PPC advertising helps you build practical marketing skills that are valuable for digital marketing careers, freelancing, and business promotion.
The course develops hands-on skills in online advertising, campaign optimization, and conversion tracking. These skills are useful for students, freshers, entrepreneurs, and professionals looking to work in digital marketing or advertising agencies.
Yes. The training includes practical exercises, campaign setup, keyword planning, audience targeting, ad creation, and performance reporting. This hands-on approach helps you gain confidence in managing real Google Ads campaigns.
Develop practical skills in campaign management, keyword optimization, bidding strategies, analytics, reporting, conversion optimization, and PPC advertising.
Project 1
Create and optimize a Google Search campaign by selecting keywords, writing compelling ad copy, and improving click-through rates to generate qualified business leads.
Project 2
Develop a Google Shopping campaign for an online store by configuring product feeds, optimizing product listings, and improving return on advertising spend.
Project 3
Design a remarketing campaign targeting previous website visitors through Google Display Network to increase customer engagement and conversions.
Project 4
Create a YouTube advertising campaign with audience targeting, budget optimization, and performance tracking to improve brand awareness and customer acquisition.
Project 5
Analyze campaign performance using Google Analytics and Google Ads reports. Optimize keywords, bidding strategies, and ad creatives to maximize conversion rates.
Edubrights offers GOOGLE ADS & PPC TRAINING Training in virtual mode with expert trainers. Here are the key features,
40 Hours Course Duration
100% Job Oriented Training
industry Expert Faculties
Free Demo Class Available
Completed 500+ Batches
Certification Guidance
Module 1: Introduction to Google Ads and PPC
Module 2: Search Campaign Setup
Module 3: Bidding and Budget Management
Module 4: Display and Remarketing Campaigns
Module 5: Google Shopping Campaigns
Module 6: Conversion Tracking and Analytics
Module 7: Campaign Optimisation
Module 8: Capstone Project and Assessment
Experience in the Industry Gain expertise from Google Ads-certified professionals who have managed PPC campaigns for e-commerce, lead generation, and SaaS businesses, driving measurable ROI across Search, Display, and Shopping channels.
Backgrounds at the Top Our Google Ads trainers have worked at performance marketing agencies and in-house paid media teams managing six and seven-figure monthly ad budgets across competitive industries.
Clear & Effective Teaching Google Ads campaign types, keyword strategy, ad copywriting, smart bidding, remarketing, Shopping campaigns, conversion tracking, and campaign optimisation are explained with real paid search examples.
Hands-On Learning Focus Students build Search, Display, and Shopping campaigns, configure conversion tracking, set up remarketing audiences, test ad copy, and optimise campaigns through structured hands-on Google Ads lab exercises.
Up-to-Date Knowledge Trainers keep content current with the latest Google Ads platform updates, Performance Max campaign capabilities, AI-powered bidding strategies, and evolving paid search best practices.
Successfully completing the Google Ads & PPC Course in Chennai demonstrates your ability to create, manage, optimize, and analyze high-performing online advertising campaigns using Google Ads.

This course is suitable for students, freshers, job seekers, marketing professionals, business owners, entrepreneurs, and freelancers. Anyone interested in learning online advertising can join, even without prior experience in digital marketing.
No prior experience is required. Basic computer knowledge and familiarity with the internet are enough to start learning. The course begins with fundamental concepts before moving to advanced advertising techniques.
The duration depends on the training schedule and learning mode. Most learners complete the course within a few weeks while gaining practical experience through hands-on campaign creation and optimization exercises.
Yes. The course focuses on practical learning through campaign creation, keyword research, ad writing, audience targeting, bidding strategies, and campaign optimization. This helps you understand how Google Ads works in real business scenarios.
The course covers Search Ads, Display Ads, Shopping Ads, Video Ads, Performance Max campaigns, keyword planning, bidding strategies, conversion tracking, remarketing, analytics integration, and campaign performance optimization.
No. Google Ads is beginner-friendly when learned step by step. The training starts with the basics and gradually introduces campaign management, optimization techniques, and performance analysis using practical examples.
Google Ads skills are valuable in digital marketing agencies, IT companies, e-commerce businesses, startups, and corporate marketing teams. They are also useful for freelancers, consultants, and entrepreneurs managing online advertising campaigns.
Yes. Practical assignments are an important part of the training. You will gain experience in creating campaigns, selecting keywords, writing effective advertisements, monitoring campaign performance, and improving advertising results.
Absolutely. Business owners can use Google Ads to promote products and services, increase website traffic, generate leads, and improve online visibility. The course teaches strategies that can be applied to businesses of different sizes.
Businesses continue to invest in online advertising to reach targeted audiences and improve marketing performance. Google Ads professionals help organizations manage advertising budgets, improve campaign effectiveness, and measure business results through data-driven decisions.
Yes. Many freelancers manage Google Ads campaigns for multiple clients, helping businesses improve online visibility and maximize advertising returns.
Yes. You will learn bidding strategies, ad optimization, A/B testing, quality score improvement, and performance analysis to maximize return on investment.
Yes. Google Ads expertise is highly demanded across digital marketing agencies, startups, multinational companies, and businesses of all sizes.
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Master Google Ads, pay-per-click (PPC) advertising, search engine marketing (SEM), campaign optimization, and digital advertising with Edubrights’ GOOGLE ADS & PPC Training in Chennai. This course is designed for students, freshers, digital marketers, business owners, entrepreneurs, marketing executives, freelancers, SEO professionals, and working professionals who want to create, manage, and optimize high-performing Google Ads campaigns.
Gain hands-on experience with keyword research, campaign creation, bidding strategies, audience targeting, conversion tracking, remarketing, performance optimization, and real-world digital marketing campaigns through practical industry use cases.
✅ Real-Time Google Ads Campaign Projects & Digital Marketing Use Cases
✅ Live Instructor-Led Training by Experienced Google Ads Experts
✅ Hands-On Practice with Google Ads Platform
✅ Google Ads Fundamentals, PPC Advertising & Search Engine Marketing (SEM)
✅ Search Campaigns, Display Campaigns, Shopping Ads, Video Ads & Performance Max Campaigns
✅ Keyword Research, Match Types, Ad Groups & Ad Copy Optimization
✅ Bidding Strategies, Budget Management & Quality Score Optimization
✅ Audience Targeting, Remarketing, Demographics & Customer Segmentation
✅ Conversion Tracking, Google Tag Manager & Campaign Analytics
✅ A/B Testing, Performance Optimization & ROI Improvement Techniques
✅ Google Ads Policies, Account Management & Advertising Best Practices
✅ Integration with Google Analytics 4 (GA4), Google Tag Manager, Google Merchant Center, YouTube, Google Search Console, WordPress, Shopify & Looker Studio
✅ Resume Building, Portfolio Development & Mock Interview Preparation
✅ Career Guidance, Placement Assistance & Google Ads Certification Support
✅ Flexible Online, Classroom & Weekend Training Options
✅ Corporate Training for Marketing Teams, Advertising Agencies, E-commerce Businesses & Enterprise Organizations
Build practical Google Ads and PPC expertise, create high-converting advertising campaigns, maximize return on ad spend (ROAS), generate qualified leads, and become industry-ready for careers in Digital Marketing, PPC Management, Search Engine Marketing (SEM), Performance Marketing, Media Buying, and Growth Marketing.

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