Email Marketing

Module 1: Introduction to Email Marketing

• Email marketing fundamentals: why email remains the highest-ROI channel
• Email marketing ecosystem: ESP, subscriber list, and campaign types
• Email marketing metrics: open rate, CTR, conversion rate, and unsubscribe rate
• GDPR and CAN-SPAM: legal requirements for email marketing

Module 2: Building and Growing an Email List

• Lead magnets: ebooks, checklists, and free tools for list growth
• Opt-in forms: embedded, popup, and landing page form configuration
• Email list segmentation: by behaviour, demographics, and lifecycle stage
• List hygiene: removing inactive subscribers and reducing bounce rates

Module 3: Email Service Providers

• ESP comparison: Mailchimp, Klaviyo, ActiveCampaign, and HubSpot Email
• Setting up an ESP: domain authentication, SPF, DKIM, and DMARC
• List import and subscriber management in ESP platforms
• Template builder: drag-and-drop and HTML email template creation

Module 4: Email Copywriting and Design

• Subject line writing: curiosity, urgency, personalisation, and A/B testing
• Email body copy: structure, tone, and persuasion principles
• Email design: layout, mobile responsiveness, and image-to-text ratio
• CTA optimisation: button copy, placement, and contrast for clicks

Module 5: Email Automation and Sequences

• Welcome sequence: onboarding new subscribers with automated emails
• Nurture sequences: educating leads through the buyer journey
• Behavioural triggers: abandoned cart, browse abandonment, and re-engagement
• Drip campaigns: time-based and action-based sequence configuration

Module 6: Transactional and E-commerce Email

• Transactional emails: order confirmation, shipping, and password reset
• E-commerce email flows: post-purchase, review request, and winback
• Product recommendation emails: personalisation with purchase history
• SMS and email combination: multi-channel messaging strategies

Module 7: Testing, Deliverability, and Analytics

• A/B testing: subject lines, send times, content, and CTAs
• Email deliverability: spam filters, sender reputation, and inbox placement
• Email analytics: campaign reports and list performance tracking
• Email ROI reporting: revenue attributed to email campaigns

Module 8: Capstone Project and Assessment

• Email list building system: lead magnet, opt-in form, and welcome sequence
• Promotional campaign: copywriting, design, and A/B test configuration
• Email performance dashboard and deliverability audit exercise
• Final assessment and course certification

Experience in the Industry Gain expertise from email marketing specialists who have built automated email programmes generating significant revenue for e-commerce brands, SaaS companies, and B2B organisations through strategic list growth and campaign optimisation.

Backgrounds at the Top Our email marketing trainers have worked at email-first marketing agencies and in-house CRM teams managing large subscriber lists across Klaviyo, ActiveCampaign, Mailchimp, and HubSpot Email platforms.

Clear & Effective Teaching List building, ESP setup, email copywriting, design, automation sequences, transactional emails, deliverability, A/B testing, and email analytics are explained with real email marketing programme examples.

Hands-On Learning Focus Students build email lists, configure ESP accounts, write welcome sequences, create promotional campaigns, set up automation triggers, test deliverability, and build performance dashboards through structured labs.

Up-to-Date Knowledge Trainers keep content current with the latest ESP platform releases, iOS open rate tracking changes, GDPR enforcement updates, AI-powered personalisation in email, and evolving email marketing best practices.