E-Commerce Marketing – Shopify & WooCommerce

Module 1: Introduction to E-Commerce Marketing

• E-commerce landscape: market size, trends, and platform overview
• E-commerce marketing channels: SEO, paid ads, email, and social
• Customer journey: awareness to purchase and post-purchase retention
• E-commerce KPIs: conversion rate, AOV, CLV, and ROAS

Module 2: Shopify Store Setup and Optimisation

• Shopify store setup: theme selection, pages, and navigation
• Product pages: optimising titles, descriptions, images, and reviews
• Shopify SEO: meta tags, URL structure, and sitemap configuration
• Shopify Apps: reviews, upsell, and conversion rate optimisation tools

Module 3: WooCommerce Setup and Optimisation

• WooCommerce installation on WordPress and initial configuration
• Product catalogue: simple, variable, and grouped products
• WooCommerce SEO: Yoast WooCommerce and product schema markup
• WooCommerce plugins: payment gateways, shipping, and CRO tools

Module 4: Paid Advertising for E-Commerce

• Google Shopping: product feed, campaign structure, and bidding
• Meta Shopping: Facebook and Instagram catalogue campaigns
• Dynamic retargeting: showing viewed and abandoned cart products
• TikTok Shop Ads: product discovery and conversion campaigns

Module 5: Email Marketing for E-Commerce

• Klaviyo setup: integrating with Shopify and WooCommerce
• Core e-commerce flows: welcome, abandoned cart, and post-purchase
• Win-back campaigns: re-engaging lapsed customers
• SMS marketing: opt-in, promotional, and transactional SMS messages

Module 6: Conversion Rate Optimisation (CRO)

• Heatmaps and session recordings: Hotjar and Microsoft Clarity
• A/B testing: product pages, checkout flow, and CTAs
• Trust signals: reviews, badges, and return policy optimisation
• Checkout optimisation: reducing abandonment and increasing conversions

Module 7: E-Commerce Analytics

• GA4 e-commerce tracking: purchase events, funnel analysis, and revenue
• Shopify Analytics: sales, traffic, and customer behaviour reports
• Attribution: understanding multi-touch conversion paths
• Cohort analysis: tracking customer retention and repeat purchase rates

Module 8: Capstone Project and Assessment

• Shopify or WooCommerce store optimisation: product pages and SEO
• Google Shopping and Meta catalogue ad campaign setup
• Klaviyo email flow build: welcome, abandoned cart, and post-purchase
• Final assessment and course certification

Experience in the Industry Learn from e-commerce marketing specialists who have scaled Shopify and WooCommerce stores through integrated paid advertising, email automation, SEO, and conversion rate optimisation strategies.

Backgrounds at the Top Our e-commerce marketing trainers have worked at e-commerce agencies and direct-to-consumer brands managing growth across multiple channels including Google, Meta, email, and organic search.

Clear & Effective Teaching Shopify and WooCommerce optimisation, Google Shopping, Meta catalogue ads, Klaviyo email flows, CRO, GA4 e-commerce tracking, and attribution are explained with real online store marketing examples.

Hands-On Learning Focus Students optimise product pages, set up Google and Meta Shopping campaigns, build Klaviyo email flows, conduct CRO testing, configure GA4 e-commerce tracking, and build performance dashboards through structured labs.

Up-to-Date Knowledge Trainers keep content current with the latest Shopify platform updates, Meta and Google Shopping ad format changes, Klaviyo AI features, and evolving e-commerce marketing and retention best practices.