E-Commerce Marketing – Shopify & WooCommerce Course in chennai

825 Ratings

Master e-commerce marketing, online store optimization, digital sales strategies, customer acquisition, and conversion optimization with Edubrights’ E-COMMERCE MARKETING – Shopify & WooCommerce training in Chennai. This course is designed for students, freshers, entrepreneurs, digital marketers, e-commerce professionals, business owners, freelancers, marketing executives, and working professionals who want to build, market, and grow successful online stores using Shopify and WooCommerce.

Gain hands-on experience with store setup, product management, SEO, paid advertising, email marketing, social media marketing, analytics, conversion optimization, and real-world e-commerce marketing projects through practical industry use cases.

Key Highlights:

✅ Real-Time E-commerce Marketing Projects & Online Business Growth Use Cases

✅ Live Instructor-Led Training by Experienced E-commerce Marketing Experts

✅ Hands-On Practice with Shopify & WooCommerce

✅ E-commerce Fundamentals, Store Setup & Digital Business Strategy

✅ Shopify Store Management, WooCommerce Configuration & Product Catalog Management

✅ Search Engine Optimization (SEO) for E-commerce Websites

✅ Google Ads, Meta Ads, Shopping Campaigns & Performance Marketing

✅ Email Marketing, Marketing Automation & Customer Retention Strategies

✅ Social Media Marketing, Influencer Marketing & Content Marketing

✅ Conversion Rate Optimization (CRO), A/B Testing & Sales Funnel Optimization

✅ Analytics, Reports, Customer Insights & E-commerce Performance Tracking

✅ Integration with Shopify, WooCommerce, Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Google Merchant Center, Mailchimp, Klaviyo, Razorpay & PayPal

✅ Resume Building, Portfolio Development & Mock Interview Preparation

✅ Career Guidance, Placement Assistance & E-commerce Marketing Certification Support

✅ Flexible Online, Classroom & Weekend Training Options

✅ Corporate Training for E-commerce Businesses, Digital Marketing Agencies, Startups & Enterprise Retail Teams

Build practical e-commerce marketing expertise, launch and scale profitable online stores, drive targeted traffic, increase customer conversions, optimize digital sales performance, and become industry-ready for careers in E-commerce Marketing, Digital Marketing, Performance Marketing, Growth Marketing, Online Store Management, and E-commerce Consulting.

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₹10000

₹20000

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Case Studies and Projects

Hours of Training

20+

Placement Assurance

100%

Expert Support

Yes

Support & Access

Lifetime

Certification

Yes

Skill Level

All

Language

All

Course Objectives

1. What is E-Commerce Marketing and why is it important for online businesses?

Learn how e-commerce marketing helps businesses attract customers, increase online sales, build brand awareness, and grow sustainable digital businesses.

2. Why do businesses choose Shopify and WooCommerce for online stores?

Understand how these platforms simplify store management, product sales, payment processing, customer engagement, and business growth.

3. Which tools and technologies are used in E-Commerce Marketing?

Explore Shopify, WooCommerce, WordPress, Google Analytics, Meta Ads, Google Ads, SEO tools, email marketing platforms, and payment gateways.

4. How does E-Commerce Marketing improve business performance?

Learn how digital campaigns, search engine optimization, product optimization, automation, and analytics increase website traffic, conversions, and customer retention.

5. What skills are required to become an E-Commerce Marketing professional?

Develop practical skills in store management, digital marketing, SEO, advertising, analytics, product optimization, and customer relationship management.

Popular Techniques Covered in This Course

E-commerce marketing fundamentals

Shopify store management

WooCommerce administration

WordPress basics

Product listing optimization

Search Engine Optimization (SEO)

Email marketing

Google Ads

Google Analytics

Marketing automation

Get Hands-on Knowledge about Real-Time Projects

Project 1

1. Shopify Fashion Store Setup

Description: Build a complete Shopify store for a fashion brand including product listings, payment setup, and theme customization.

Project 2

2. WooCommerce Electronics Store

Description: Create a WooCommerce-based online store for electronics with product categories, cart system, and checkout integration.

Project 3

3. Dropshipping Business Model Setup

Description: Develop a dropshipping store using Shopify and integrate suppliers for automated order fulfillment.

Project 4

4. E-Commerce SEO Optimization Project

Description: Optimize an online store to improve search engine rankings, traffic, and product visibility.

Project 5

5. Digital Marketing Campaign for Online Store

Description: Run a full marketing campaign using social media ads, email marketing, and Google Ads to drive sales.

Key Features

Edubrights offers E-COMMERCE MARKETING – SHOPIFY & WOOCOMMERCE Training in virtual mode with expert trainers. Here are the key features,

40 Hours Course Duration

100% Job Oriented Training

Industry Expert Faculties

Free Demo Class Available

Completed 500+ Batches

Certification Guidance

Curriculum

Module 1: Introduction to E-Commerce Marketing

E-commerce landscape: market size, trends, and platform overview
E-commerce marketing channels: SEO, paid ads, email, and social
Customer journey: awareness to purchase and post-purchase retention
E-commerce KPIs: conversion rate, AOV, CLV, and ROAS

Module 2: Shopify Store Setup and Optimisation

Shopify store setup: theme selection, pages, and navigation
Product pages: optimising titles, descriptions, images, and reviews
Shopify SEO: meta tags, URL structure, and sitemap configuration
Shopify Apps: reviews, upsell, and conversion rate optimisation tools

Module 3: WooCommerce Setup and Optimisation

WooCommerce installation on WordPress and initial configuration
Product catalogue: simple, variable, and grouped products
WooCommerce SEO: Yoast WooCommerce and product schema markup
WooCommerce plugins: payment gateways, shipping, and CRO tools

Module 4: Paid Advertising for E-Commerce

Google Shopping: product feed, campaign structure, and bidding
Meta Shopping: Facebook and Instagram catalogue campaigns
Dynamic retargeting: showing viewed and abandoned cart products
TikTok Shop Ads: product discovery and conversion campaigns

Module 5: Email Marketing for E-Commerce

Klaviyo setup: integrating with Shopify and WooCommerce
Core e-commerce flows: welcome, abandoned cart, and post-purchase
Win-back campaigns: re-engaging lapsed customers
SMS marketing: opt-in, promotional, and transactional SMS messages

Module 6: Conversion Rate Optimisation (CRO)

Heatmaps and session recordings: Hotjar and Microsoft Clarity
A/B testing: product pages, checkout flow, and CTAs
Trust signals: reviews, badges, and return policy optimisation
Checkout optimisation: reducing abandonment and increasing conversions

Module 7: E-Commerce Analytics

GA4 e-commerce tracking: purchase events, funnel analysis, and revenue
Shopify Analytics: sales, traffic, and customer behaviour reports
Attribution: understanding multi-touch conversion paths
Cohort analysis: tracking customer retention and repeat purchase rates

Module 8: Capstone Project and Assessment

Shopify or WooCommerce store optimisation: product pages and SEO
Google Shopping and Meta catalogue ad campaign setup
Klaviyo email flow build: welcome, abandoned cart, and post-purchase
Final assessment and course certification

Receive Training From Our Skilled and Effective Trainers

Experience in the Industry Learn from e-commerce marketing specialists who have scaled Shopify and WooCommerce stores through integrated paid advertising, email automation, SEO, and conversion rate optimisation strategies.

Backgrounds at the Top Our e-commerce marketing trainers have worked at e-commerce agencies and direct-to-consumer brands managing growth across multiple channels including Google, Meta, email, and organic search.

Clear & Effective Teaching Shopify and WooCommerce optimisation, Google Shopping, Meta catalogue ads, Klaviyo email flows, CRO, GA4 e-commerce tracking, and attribution are explained with real online store marketing examples.

Hands-On Learning Focus Students optimise product pages, set up Google and Meta Shopping campaigns, build Klaviyo email flows, conduct CRO testing, configure GA4 e-commerce tracking, and build performance dashboards through structured labs.

Up-to-Date Knowledge Trainers keep content current with the latest Shopify platform updates, Meta and Google Shopping ad format changes, Klaviyo AI features, and evolving e-commerce marketing and retention best practices.

Certified E-Commerce Marketing Professional (Shopify & WooCommerce)

Our institution offers a recognized E-COMMERCE MARKETING – SHOPIFY & WOOCOMMERCE certification. This certification enhances your portfolio and prepares you for collaborative projects in real-world environments. Gain practical skills through hands-on training and assessments.