SIEBEL MARKETING – CAMPAIGN MANAGEMENT

Module 1: Introduction to Siebel Marketing

• Siebel Marketing overview: campaign management and marketing operations
• Marketing organisation structure: programs, campaigns, and offers
• Integration with Siebel Sales and Service for lead handoff
• Marketing Administrator setup: sources, response types, and channels

Module 2: Segmentation and Target Lists

• Siebel segmentation: defining target audiences from Siebel data
• List Management: importing and managing external prospect lists
• Segment trees: criteria-based audience selection
• De-duplication and suppression list configuration

Module 3: Campaign Management

• Campaign hierarchy: program, campaign, and campaign stage
• Offer creation: product and messaging offers linked to campaigns
• Campaign team assignment and budget tracking
• Campaign approval workflows and launch process

Module 4: Email Marketing

• Email offer configuration: templates, personalisation tokens, and links
• Outbound Communications Manager: server setup for email delivery
• Email campaign execution and delivery tracking
• Bounce and unsubscribe management

Module 5: Lead Management and Response Capture

• Response types: leads, orders, and customer feedback
• Lead capture from campaign responses
• Lead qualification: scoring and routing to sales teams
• Campaign response analysis: response rates and conversion tracking

Module 6: Event Management

• Event planning: conferences, webinars, and product launches
• Event registration and attendance tracking in Siebel
• Invitation campaigns: targeting event prospects via Siebel
• Post-event follow-up workflow automation

Module 7: Marketing Analytics and ROI Reporting

• Campaign performance reports: responses, leads, and opportunities
• Marketing ROI analysis: revenue attributed to campaigns
• Segment performance: comparing response rates across audiences
• Marketing dashboard configuration for executive visibility

Module 8: Capstone Project and Assessment

• Campaign setup: program, campaign, offer, and target list
• Email campaign execution and response capture simulation
• Lead handoff workflow and marketing ROI report build
• Final assessment and course certification

Experience in the Industry Learn from Siebel Marketing specialists who have configured campaign management solutions for financial services, retail, and telecommunications companies running multi-channel marketing programmes.

Backgrounds at the Top Our Siebel Marketing trainers have worked at Oracle partner organisations and enterprise marketing operations teams managing Siebel Marketing for large B2B and B2C campaign programmes.

Clear & Effective Teaching Siebel Marketing campaign hierarchy, segmentation, list management, email offer configuration, lead management, event management, and marketing analytics are explained with real campaign management examples.

Hands-On Learning Focus Students build campaign structures, create target lists, configure email offers, execute campaigns, capture responses, manage leads, and build marketing ROI reports through structured hands-on labs.

Up-to-Date Knowledge Trainers keep content current with the latest Siebel Marketing capabilities, Oracle Eloqua and Responsys integration for Siebel, and Oracle CX Marketing Cloud migration guidance.