SALESFORCE MARKETING CLOUD Course in Chennai
16845 Ratings
SALESFORCE MARKETING CLOUD – Digital Marketing Automation Course in Chennai
Master customer engagement, campaign management, and marketing automation with Edubrights’ SALESFORCE MARKETING CLOUD – Digital Marketing Automation training in Chennai. This course is designed for students, freshers, digital marketers, CRM professionals, marketing analysts, Salesforce enthusiasts, and working professionals who want to create personalized customer experiences through data-driven marketing strategies.
Gain hands-on experience with email marketing, customer journeys, audience segmentation, automation workflows, campaign analytics, personalization, and real-world digital marketing projects through practical industry use cases.
Key Highlights:
✅ Real-Time Marketing Automation Projects & Industry Use Cases
✅ Live Instructor-Led Training by Experienced Salesforce Marketing Cloud Experts
✅ Hands-On Practice with Salesforce Marketing Cloud Platform
✅ Email Marketing Campaign Design & Automation Workflows
✅ Customer Journey Builder & Personalized Engagement Strategies
✅ Audience Segmentation, Targeting & Customer Lifecycle Management
✅ Marketing Automation for Multi-Channel Campaigns
✅ Content Management, Personalization & Dynamic Messaging
✅ Marketing Analytics, Reporting & Campaign Performance Tracking
✅ Lead Nurturing & Customer Retention Strategies
✅ Integration with Salesforce CRM & Third-Party Marketing Platforms
✅ Data Management, Compliance & Marketing Best Practices
✅ Resume Building, Portfolio Development & Mock Interview Preparation
✅ Career Guidance, Placement Assistance & Certification Support
✅ Flexible Online, Classroom & Weekend Training Options
✅ Corporate Training for Marketing, CRM & Customer Engagement Teams
Build practical Salesforce Marketing Cloud expertise, create impactful digital marketing campaigns, and become industry-ready for careers in Marketing Automation, CRM Marketing, Customer Engagement, and Salesforce Consulting.
Call Course Advisor
₹35000
₹40000
Course Objectives
Popular Techniques Covered in This Course
Get Hands-on Knowledge about Real-Time Projects
Curriculum
Module 1: Introduction to Salesforce Marketing Cloud
- Marketing Cloud overview: digital marketing automation platform
- Marketing Cloud studios and builders: Email, Mobile, Social, and Advertising
- Contact Builder: managing subscriber data and relationships
- Marketing Cloud Connect: linking Marketing Cloud to Sales/Service Cloud
Module 2: Email Studio
- Subscriber management: lists, groups, and data extensions
- Email creation: HTML, drag-and-drop, and template-based emails
- Personalisation: AMPscript for dynamic content in emails
- Send classifications: delivery profiles and sender profiles
Module 3: Journey Builder
- Journey Builder overview: multi-step customer journey automation
- Entry sources: data extension, Salesforce data, and API entry events
- Journey activities: emails, SMS, wait steps, and decision splits
- Goal and exit criteria: measuring and concluding journeys
Module 4: Automation Studio
- Automation Studio overview: scheduled and triggered data operations
- Activities: imports, queries, filters, and file transfers
- SQL Query Activity: transforming data extension records with SQL
- Scheduled vs triggered automations: configuration and monitoring
Module 5: Mobile Studio
- MobileConnect: SMS and MMS messaging campaigns
- MobilePush: push notifications for branded mobile apps
- GroupConnect: LINE and messaging app channel management
- Keyword and short code management for SMS opt-in
Module 6: Advertising Studio and Social Studio
- Advertising Studio: connecting CRM data to digital ad platforms
- Facebook and Google Ads audience synchronisation
- Social Studio: social media publishing, monitoring, and engagement
- Social listening: brand monitoring and sentiment analysis
Module 7: Analytics Builder and Reporting
- Analytics Builder: pre-built and custom report creation
- Datorama (Marketing Intelligence): cross-channel analytics
- Email performance metrics: open rate, CTR, bounce, and unsubscribe
- Journey analytics: entry, conversion, and goal achievement reporting
Module 8: Capstone Project and Assessment
- Marketing Cloud setup: data extensions, send classifications, and profiles
- Journey Builder campaign: welcome series with dynamic personalisation
- Automation Studio SQL query and scheduled data import project
- Final assessment and course certification
Receive Training From Our Skilled and Effective Trainers
Experience in the Industry Gain expertise from Salesforce Marketing Cloud Email Specialists and Consultants who have built digital marketing automation programmes, customer journeys, and data-driven campaigns for retail, financial services, and B2B organisations.
Backgrounds at the Top Our Marketing Cloud trainers have worked at Salesforce partner agencies and enterprise marketing technology teams delivering large-scale Marketing Cloud implementations and campaign automation programmes.
Clear & Effective Teaching Email Studio, Journey Builder, Automation Studio, AMPscript, Mobile Studio, Advertising Studio, Analytics Builder, and Marketing Cloud Connect are explained with real digital marketing automation examples.
Hands-On Learning Focus Students build email campaigns with AMPscript, design Journey Builder workflows, write SQL queries in Automation Studio, configure mobile messaging, and build analytics reports through structured labs.
Up-to-Date Knowledge Trainers keep content current with the latest Salesforce Marketing Cloud releases, Marketing Cloud Growth and Advanced editions, Einstein AI for Marketing, and evolving digital marketing automation best practices.