Salesforce Marketing Cloud Course in chennai

825 Ratings

Salesforce Marketing Cloud Course in Chennai

Master digital marketing automation, customer engagement, and personalized marketing campaigns with Edubrights’ Salesforce Marketing Cloud training in Chennai. This course is designed for students, freshers, digital marketers, Salesforce professionals, CRM consultants, marketing analysts, campaign managers, and working professionals who want to create data-driven customer experiences using Salesforce Marketing Cloud.

Gain hands-on experience with email marketing, customer journeys, audience segmentation, automation workflows, campaign management, analytics, and real-world marketing transformation projects through practical industry use cases.

Key Highlights:

✅ Real-Time Digital Marketing Projects & Customer Engagement Use Cases

✅ Live Instructor-Led Training by Experienced Salesforce Marketing Cloud Experts

✅ Hands-On Practice with Salesforce Marketing Cloud Platform

✅ Marketing Cloud Architecture & Digital Marketing Fundamentals

✅ Email Studio, Journey Builder & Campaign Automation

✅ Audience Segmentation & Personalized Customer Experiences

✅ Contact Management, Data Extensions & Subscriber Management

✅ Multi-Channel Marketing Across Email, SMS & Digital Platforms

✅ Customer Journey Mapping & Engagement Optimization

✅ Marketing Automation, Triggered Campaigns & Lead Nurturing

✅ Reports, Dashboards & Marketing Performance Analytics

✅ Integration with Salesforce CRM, Sales Cloud & Service Cloud

✅ Resume Building, Portfolio Development & Mock Interview Preparation

✅ Career Guidance, Placement Assistance & Salesforce Certification Support

✅ Flexible Online, Classroom & Weekend Training Options

✅ Corporate Training for Marketing, CRM & Customer Experience Teams

Build practical Salesforce Marketing Cloud expertise, create impactful customer journeys, automate marketing campaigns effectively, and become industry-ready for careers in Digital Marketing, Marketing Automation, CRM Consulting, Customer Engagement, and Salesforce Marketing Solutions.

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₹38000

₹45000

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Case Studies and Projects

Hours of Training

20+

Placement Assurance

100%

Expert Support

Yes

Support & Access

Lifetime

Certification

Yes

Skill Level

All

Language

All

Course Objectives

Understand Customer Data Management and Segmentation

Learn how to collect, organize, and segment customer data using tools like Data Extensions. You will explore ways to create targeted audience groups based on behavior, preferences, and past interactions, which helps in delivering relevant messages instead of generic broadcasts.

Build Automated Customer Journeys

Master Journey Builder to design multi-step experiences across email, SMS, and other channels. This objective covers triggers, decision splits, and real-time personalization so campaigns respond automatically to customer actions like purchases or website visits.

Create and Optimize Email and Content Campaigns

Gain hands-on experience with Email Studio and Content Builder to design, test, and send professional emails. Focus on A/B testing, dynamic content, and performance tracking to improve open rates and engagement in practical campaigns.

Integrate Marketing Channels and Analytics

Learn to connect email, mobile, social, and web channels while using reporting tools to measure results. You will practice interpreting campaign data to make adjustments that support better ROI for marketing efforts.

Popular Techniques Covered in This Course

Audience Segmentation with Data Extensions

Journey Builder Configuration

Email Campaign Design and Testing

SQL Queries for Marketing Data

Automation Studio Workflows

Mobile Messaging (SMS/Push)

Campaign Performance Analytics

Dynamic Content Personalization

Marketing Cloud Connect Integration

A/B Testing and Optimization

Get Hands-on Knowledge about Real-Time Projects

Project 1

E-commerce Abandoned Cart Recovery Journey

Project 2

Customer Onboarding Email Series

Project 3

Event Promotion and Follow-up Campaign

Project 4

Multi-Channel Product Launch Campaign

Project 5

Loyalty Program Re-engagement Automation

Key Features

Edubrights offers Salesforce Marketing Cloud Training in virtual mode with expert trainers. Here are the key features,

40 Hours Course Duration

100% Job Oriented Training

Industry Expert Faculties

Free Demo Class Available

Completed 500+ Batches

Certification Guidance

Curriculum

Module 1: Salesforce Marketing Cloud Overview

Marketing Cloud product suite: Email Studio, Journey Builder, Social Studio, Advertising Studio
Marketing Cloud architecture: business units, roles, and permissions
Subscriber data model: contacts, subscribers, and lists
Contact Builder: data extensions and data relationships
Marketing Cloud Connect: linking Marketing Cloud to Sales/Service Cloud
Marketing Cloud Engagement vs Account Engagement (Pardot): B2C vs B2B

Module 2: Email Studio

Email creation: HTML emails, templates, and drag-and-drop builder
Dynamic content: rule-based personalisation in emails
AMPscript: personalisation scripting language for emails
Content blocks: reusable content components
A/B testing: subject line, content, and send time testing
Email deliverability: authentication, reputation, and inbox placement

Module 3: Data Management & Segmentation

Data extensions: creating and managing marketing data tables
Data relationships: linking data extensions in Contact Builder
SQL queries: segmentation using Query Activity
Filters and filter activities for list segmentation
Suppression lists and unsubscribe management
Data retention policies and GDPR compliance in Marketing Cloud

Module 4: Journey Builder

Journey Builder canvas: entry sources, activities, and exits
Journey entry sources: data extension, Salesforce data, API, Cloud Page
Decision splits: attribute-based and engagement-based branching
Wait activities: duration-based and date-based waits
Einstein STO (Send Time Optimisation) and Frequency Optimisation
Multi-channel journeys: combining email, SMS, push, and advertising

Module 5: Mobile Studio

MobileConnect: SMS marketing setup and compliance
SMS message creation: standard and MO keyword responses
Push notifications: MobilePush app setup and segmentation
In-app messaging: triggered messages for mobile app users
Mobile journey integration in Journey Builder
Mobile opt-in management and TCPA compliance

Module 6: Social Studio & Advertising

Social Studio: social listening, publishing, and engagement
Social account connections: Facebook, Twitter, LinkedIn, Instagram
Publishing workflows: content approval and scheduling
Advertising Studio: audience creation from Salesforce data
Facebook and Google Ads integration with Marketing Cloud
Social analytics: engagement metrics and sentiment analysis

Module 7: Analytics & Reporting

Email Studio reports: delivery, bounce, open, click, and conversion
Journey Analytics: journey performance and path analysis
Intelligence Reports for Email: advanced email analytics
Datorama (Marketing Cloud Intelligence): unified marketing analytics
Google Analytics 360 integration with Marketing Cloud
Marketing ROI reporting and attribution modelling

Module 8: Automation Studio & Certification

Automation Studio: scheduled and triggered automation workflows
Import activity, query activity, and data extract activity
File drop automation and SFTP integration
Marketing Cloud Administrator certification overview
Marketing Cloud Email Specialist certification preparation
Real-world campaign implementation: end-to-end lifecycle

Receive Training From Our Skilled and Effective Trainers

Salesforce Marketing Cloud Certified Specialists Our Marketing Cloud instructors hold Marketing Cloud Administrator, Email Specialist, and Consultant certifications, with hands-on experience running large-scale B2C marketing operations for retail, financial services, travel, and media brands.

Digital Marketing Practitioners Trainers have managed real marketing campaigns — sending billions of emails, running multi-channel journeys, and optimising marketing performance with data. They bring practitioner-level marketing knowledge alongside platform expertise, making the course relevant to both marketing and technical audiences.

AMPscript & Technical Personalisation Experts Marketing Cloud's power lies in personalisation at scale. Our instructors are skilled AMPscript developers who have built sophisticated dynamic content and triggered email solutions that drive measurable engagement improvements for major brands.

Data Architecture & CDP Knowledge With Marketing Cloud increasingly integrating with Salesforce Data Cloud (CDP), our trainers help learners understand how customer data management underpins effective marketing automation — a critical skill as the industry moves toward unified customer profiles.

GDPR & Deliverability Specialists Marketing compliantly and reaching the inbox are constant challenges. Our instructors bring deep knowledge of email authentication, list hygiene, GDPR consent management, and suppression practices — ensuring learners can run compliant, effective marketing programmes.

About Our Course Certification*

Our institution offers a recognized Salesforce Marketing Cloud certification that validates your ability to design and prototype professional user interfaces efficiently. This certification enhances your design portfolio and prepares you for collaborative projects in real-world environments. Gain practical skills through hands-on training and assessments.

Course FAQs

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a platform for planning, executing, and tracking marketing activities across email, mobile, social, and web channels. It helps businesses create personalized customer experiences using unified customer data and automation tools. In this course, you will learn practical applications like building targeted campaigns.

Who should join the Salesforce Marketing Cloud course in Chennai?

This course suits digital marketing professionals, CRM users, fresh graduates interested in marketing technology, and those already working with Salesforce CRM. It is ideal for people who want to move into marketing automation roles or improve their campaign management skills.

Do I need prior Salesforce experience?

Basic knowledge of marketing concepts or any CRM is helpful but not mandatory. The course starts with the fundamentals of the platform and gradually covers advanced topics like Journey Builder and data management through hands-on practice.

How long is the Salesforce Marketing Cloud training in Chennai?

The program typically runs for 6-8 weeks with flexible weekday or weekend batches. Classes combine theory sessions with practical labs so you can apply concepts immediately in real scenarios.

What tools or software do I need for the course?

EduBrights provides access to a training instance of Salesforce Marketing Cloud. You only need a computer with stable internet. We cover the complete interface during live classes.

Will the course cover Journey Builder in detail?

Yes. You will learn to design complete customer journeys with triggers, decision points, and multi-channel interactions. Practical exercises include creating automated flows for welcome series, abandoned cart recovery, and re-engagement campaigns.

Is the training suitable for freshers in Chennai?

Absolutely. The course uses simple English and real-world examples. We start from the basics of marketing automation and build your skills through guided projects. Many freshers have successfully entered digital marketing roles after this training.

How does Salesforce Marketing Cloud handle personalization?

It uses customer data to deliver relevant content, offers, and timing. The course teaches dynamic content blocks, basic AMPscript, and segmentation techniques that make every message feel individual rather than mass-sent.

What is the difference between Marketing Cloud and Salesforce CRM?

Salesforce CRM manages sales and customer records, while Marketing Cloud focuses on outbound campaigns, automation, and engagement across multiple channels. The course explains how both platforms connect for better results.

Are there any projects in the course?

Yes, you will work on multiple real-world style projects. These include building email campaigns, automated customer journeys, and performance dashboards that help you practice skills employers look for.

Does the course include mobile marketing features?

Yes. You will learn Mobile Studio for SMS and push notifications. The training covers creating mobile journeys and integrating them with email campaigns for consistent multi-channel communication.

How is performance measured in Marketing Cloud?

The platform provides built-in analytics for opens, clicks, conversions, and more. You will learn how to read reports, identify problems, and optimize future campaigns based on real data.