Course Objectives
1. Understand Customer Data Management and Segmentation
Learn how to collect, organize, and segment customer data using tools like Data Extensions. You will explore ways to create targeted audience groups based on behavior, preferences, and past interactions, which helps in delivering relevant messages instead of generic broadcasts.
2. Build Automated Customer Journeys
Master Journey Builder to design multi-step experiences across email, SMS, and other channels. This objective covers triggers, decision splits, and real-time personalization so campaigns respond automatically to customer actions like purchases or website visits.
3. Create and Optimize Email and Content Campaigns
Gain hands-on experience with Email Studio and Content Builder to design, test, and send professional emails. Focus on A/B testing, dynamic content, and performance tracking to improve open rates and engagement in practical campaigns.
4. Integrate Marketing Channels and Analytics
Learn to connect email, mobile, social, and web channels while using reporting tools to measure results. You will practice interpreting campaign data to make adjustments that support better ROI for marketing efforts.
Popular Techniques Covered in This Course
Audience Segmentation with Data Extensions
Journey Builder Configuration
Email Campaign Design and Testing
SQL Queries for Marketing Data
Automation Studio Workflows
Mobile Messaging (SMS/Push)
Campaign Performance Analytics
Dynamic Content Personalization
Marketing Cloud Connect Integration
A/B Testing and Optimization
Get Hands-on Knowledge about Real-Time Projects
Project 1
E-commerce Abandoned Cart Recovery Journey
Project 2
Customer Onboarding Email Series
Project 3
Event Promotion and Follow-up Campaign
Project 4
Multi-Channel Product Launch Campaign
Project 5
Loyalty Program Re-engagement Automation
Key Features
Edubrights offers Salesforce Marketing Cloud Training in virtual mode with expert trainers. Here are the key features,
40 Hours Course Duration
100% Job Oriented Training
Industry Expert Faculties
Free Demo Class Available
Completed 500+ Batches
Certification Guidance
Curriculum
Module 1: Salesforce Marketing Cloud Overview
- Marketing Cloud product suite: Email Studio, Journey Builder, Social Studio, Advertising Studio
- Marketing Cloud architecture: business units, roles, and permissions
- Subscriber data model: contacts, subscribers, and lists
- Contact Builder: data extensions and data relationships
- Marketing Cloud Connect: linking Marketing Cloud to Sales/Service Cloud
- Marketing Cloud Engagement vs Account Engagement (Pardot): B2C vs B2B
Module 2: Email Studio
- Email creation: HTML emails, templates, and drag-and-drop builder
- Dynamic content: rule-based personalisation in emails
- AMPscript: personalisation scripting language for emails
- Content blocks: reusable content components
- A/B testing: subject line, content, and send time testing
- Email deliverability: authentication, reputation, and inbox placement
Module 3: Data Management & Segmentation
- Data extensions: creating and managing marketing data tables
- Data relationships: linking data extensions in Contact Builder
- SQL queries: segmentation using Query Activity
- Filters and filter activities for list segmentation
- Suppression lists and unsubscribe management
- Data retention policies and GDPR compliance in Marketing Cloud
Module 4: Journey Builder
- Journey Builder canvas: entry sources, activities, and exits
- Journey entry sources: data extension, Salesforce data, API, Cloud Page
- Decision splits: attribute-based and engagement-based branching
- Wait activities: duration-based and date-based waits
- Einstein STO (Send Time Optimisation) and Frequency Optimisation
- Multi-channel journeys: combining email, SMS, push, and advertising
Module 5: Mobile Studio
- MobileConnect: SMS marketing setup and compliance
- SMS message creation: standard and MO keyword responses
- Push notifications: MobilePush app setup and segmentation
- In-app messaging: triggered messages for mobile app users
- Mobile journey integration in Journey Builder
- Mobile opt-in management and TCPA compliance
Module 6: Social Studio & Advertising
- Social Studio: social listening, publishing, and engagement
- Social account connections: Facebook, Twitter, LinkedIn, Instagram
- Publishing workflows: content approval and scheduling
- Advertising Studio: audience creation from Salesforce data
- Facebook and Google Ads integration with Marketing Cloud
- Social analytics: engagement metrics and sentiment analysis
Module 7: Analytics & Reporting
- Email Studio reports: delivery, bounce, open, click, and conversion
- Journey Analytics: journey performance and path analysis
- Intelligence Reports for Email: advanced email analytics
- Datorama (Marketing Cloud Intelligence): unified marketing analytics
- Google Analytics 360 integration with Marketing Cloud
- Marketing ROI reporting and attribution modelling
Module 8: Automation Studio & Certification
- Automation Studio: scheduled and triggered automation workflows
- Import activity, query activity, and data extract activity
- File drop automation and SFTP integration
- Marketing Cloud Administrator certification overview
- Marketing Cloud Email Specialist certification preparation
- Real-world campaign implementation: end-to-end lifecycle
Receive Training From Our Skilled and Effective Trainers
Salesforce Marketing Cloud Certified Specialists Our Marketing Cloud instructors hold Marketing Cloud Administrator, Email Specialist, and Consultant certifications, with hands-on experience running large-scale B2C marketing operations for retail, financial services, travel, and media brands.
Digital Marketing Practitioners Trainers have managed real marketing campaigns — sending billions of emails, running multi-channel journeys, and optimising marketing performance with data. They bring practitioner-level marketing knowledge alongside platform expertise, making the course relevant to both marketing and technical audiences.
AMPscript & Technical Personalisation Experts Marketing Cloud's power lies in personalisation at scale. Our instructors are skilled AMPscript developers who have built sophisticated dynamic content and triggered email solutions that drive measurable engagement improvements for major brands.
Data Architecture & CDP Knowledge With Marketing Cloud increasingly integrating with Salesforce Data Cloud (CDP), our trainers help learners understand how customer data management underpins effective marketing automation — a critical skill as the industry moves toward unified customer profiles.
GDPR & Deliverability Specialists Marketing compliantly and reaching the inbox are constant challenges. Our instructors bring deep knowledge of email authentication, list hygiene, GDPR consent management, and suppression practices — ensuring learners can run compliant, effective marketing programmes.
About Our Course Certification*
Our institution offers a recognized Salesforce Marketing Cloud certification that validates your ability to design and prototype professional user interfaces efficiently. This certification enhances your design portfolio and prepares you for collaborative projects in real-world environments. Gain practical skills through hands-on training and assessments.
Course FAQs
1. What is Salesforce Marketing Cloud used for?
Salesforce Marketing Cloud is a platform for planning, executing, and tracking marketing activities across email, mobile, social, and web channels. It helps businesses create personalized customer experiences using unified customer data and automation tools. In this course, you will learn practical applications like building targeted campaigns.
2. Who should join the Salesforce Marketing Cloud course in Chennai?
This course suits digital marketing professionals, CRM users, fresh graduates interested in marketing technology, and those already working with Salesforce CRM. It is ideal for people who want to move into marketing automation roles or improve their campaign management skills.
3. Do I need prior Salesforce experience?
Basic knowledge of marketing concepts or any CRM is helpful but not mandatory. The course starts with the fundamentals of the platform and gradually covers advanced topics like Journey Builder and data management through hands-on practice.
4. How long is the Salesforce Marketing Cloud training in Chennai?
The program typically runs for 6-8 weeks with flexible weekday or weekend batches. Classes combine theory sessions with practical labs so you can apply concepts immediately in real scenarios.
5. What tools or software do I need for the course?
EduBrights provides access to a training instance of Salesforce Marketing Cloud. You only need a computer with stable internet. We cover the complete interface during live classes.
6. Will the course cover Journey Builder in detail?
Yes. You will learn to design complete customer journeys with triggers, decision points, and multi-channel interactions. Practical exercises include creating automated flows for welcome series, abandoned cart recovery, and re-engagement campaigns.
7. Is the training suitable for freshers in Chennai?
Absolutely. The course uses simple English and real-world examples. We start from the basics of marketing automation and build your skills through guided projects. Many freshers have successfully entered digital marketing roles after this training.
8. How does Salesforce Marketing Cloud handle personalization?
It uses customer data to deliver relevant content, offers, and timing. The course teaches dynamic content blocks, basic AMPscript, and segmentation techniques that make every message feel individual rather than mass-sent.
9. What is the difference between Marketing Cloud and Salesforce CRM?
Salesforce CRM manages sales and customer records, while Marketing Cloud focuses on outbound campaigns, automation, and engagement across multiple channels. The course explains how both platforms connect for better results.
10. Are there any projects in the course?
Yes, you will work on multiple real-world style projects. These include building email campaigns, automated customer journeys, and performance dashboards that help you practice skills employers look for.
11. Does the course include mobile marketing features?
Yes. You will learn Mobile Studio for SMS and push notifications. The training covers creating mobile journeys and integrating them with email campaigns for consistent multi-channel communication.
12. How is performance measured in Marketing Cloud?
The platform provides built-in analytics for opens, clicks, conversions, and more. You will learn how to read reports, identify problems, and optimize future campaigns based on real data.
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