Module 1: B2C Commerce Cloud Architecture

• Salesforce B2C Commerce Cloud overview and target market
• Platform architecture: realms, instances, and site configurations
• SFRA (Storefront Reference Architecture): modern cartridge-based development
• Business Manager: the B2C Commerce administration interface
• Development environments: sandbox and staging instance setup
• B2C Commerce Developer certification pathway overview

Module 2: Catalogue & Product Management

• Catalogue structure: master catalogues and storefront catalogues
• Product types: standard, variation, bundle, set, and gift certificate
• Variation attributes: colour, size, and custom attribute setup
• Category hierarchy and navigation taxonomy design
• Product recommendations: Einstein product recommendations setup
• Inventory management: allocation policies and pre-order/backorder

Module 3: Pricing & Promotions

• Price books: list price, sale price, and promotional pricing
• Promotion types: product, order, and shipping promotions
• Campaign management: campaign schedule and experience groups
• Coupon management: single-use, multi-use, and bulk coupons
• A/B testing promotions for conversion optimisation
• Customer group-based pricing and personalised offers

Module 4: SFRA Development

• SFRA cartridge architecture: overriding and extending cartridges
• Controller layer: route handlers and middleware pipeline
• Model layer: business logic and data access patterns
• Template layer: ISML templating for storefront pages
• Client-side development: JavaScript and CSS in SFRA
• Custom cartridge development: building storefront extensions

Module 5: Checkout & Payment Integration

• Cart and checkout controller customisation
• Payment integration: credit card, PayPal, and alternative payments
• Tax calculation integration: Avalara and custom tax solutions
• Shipping methods: shipping models and real-time carrier rates
• Order management: order states and post-purchase processing
• Fraud detection integration with Salesforce Commerce

Module 6: Search & Personalisation

• Einstein Search: semantic search and search dictionaries
• Search refinements: sorting, filtering, and search result ranking
• Searchandising: merchandising rules for search results
• Einstein Recommendations: collaborative filtering and personalisation
• Geolocation-based personalisation and localisation
• A/B testing storefront experiences for conversion optimisation

Module 7: Performance & Scalability

• Page caching: full-page, partial, and content slot caching
• CDN configuration and Akamai integration
• Performance monitoring: Business Manager performance reports
• Load testing and capacity planning for peak traffic
• Mobile performance: responsive design and AMP integration
• Core Web Vitals optimisation for SEO and UX

Module 8: Integration, Analytics & Certification

• Order Management System (OMS) integration patterns
• ERP and inventory system integration with B2C Commerce
• Marketing Cloud integration: abandoned cart and browse abandonment
• Commerce Cloud Analytics: reporting and business dashboards
• B2C Commerce Developer certification: exam preparation
• Headless commerce overview: SCAPI and PWA Kit architecture

Salesforce B2C Commerce Certified Developers & Architects Our B2C Commerce instructors hold Salesforce B2C Commerce Developer certification and have built and optimised digital storefronts for leading fashion, beauty, sports, and consumer electronics brands — managing implementations that process millions of orders annually.

SFRA Architecture Specialists Since Salesforce introduced SFRA as the modern B2C Commerce architecture, our instructors have been at the forefront of SFRA adoption — building SFRA implementations from scratch, migrating legacy SiteGenesis storefronts, and developing best practice patterns for the ecosystem.

E-Commerce Business Understanding Our trainers understand the commercial realities of e-commerce — conversion rate optimisation, peak trading operations, and personalisation strategy. They bring this business perspective into technical training, helping learners understand why architectural decisions matter commercially.

Einstein Personalisation & Search Experts With Einstein AI deeply integrated into B2C Commerce, our instructors are experienced in configuring Einstein Recommendations, Einstein Search, and predictive personalisation — capabilities that drive measurable revenue uplift for commerce clients.

Performance & Peak Trading Specialists E-commerce performance during Black Friday and peak trading periods is mission-critical. Our trainers have managed commerce platforms through high-traffic events, bringing performance engineering expertise that textbooks and certifications alone cannot provide.