Microsoft Dynamics 365 CRM – Marketing Course in chennai

825 Ratings

MICROSOFT DYNAMICS 365 CRM – Marketing Course in Chennai

Master marketing automation, customer engagement, campaign management, lead nurturing, and digital marketing operations with Edubrights’ MICROSOFT DYNAMICS 365 CRM – Marketing training in Chennai. This course is designed for students, freshers, marketing professionals, CRM consultants, digital marketers, business analysts, functional consultants, and working professionals who want to create data-driven marketing campaigns using Microsoft Dynamics 365 Marketing.

Gain hands-on experience with customer journeys, email marketing, lead scoring, event management, segmentation, marketing analytics, workflow automation, and real-world Microsoft Dynamics 365 Marketing implementation projects through practical industry use cases.

Key Highlights:

✅ Real-Time Microsoft Dynamics 365 Marketing Projects & Enterprise Marketing Use Cases

✅ Live Instructor-Led Training by Experienced Microsoft Dynamics 365 Experts

✅ Hands-On Practice with Microsoft Dynamics 365 Marketing

✅ Microsoft Dynamics 365 Marketing Architecture & CRM Fundamentals

✅ Customer Journey Design, Lead Nurturing & Campaign Automation

✅ Email Marketing, Customer Segmentation & Personalization

✅ Lead Scoring, Qualification & Sales Handoff Processes

✅ Event Management, Webinar Integration & Customer Engagement

✅ Marketing Forms, Landing Pages & Subscription Management

✅ Reports, Dashboards, Campaign Analytics & Power BI Integration

✅ Workflow Automation, Business Process Flows & Marketing Optimization

✅ Integration with Microsoft 365, Dynamics 365 Sales, Power Automate, Power Apps, Microsoft Teams, LinkedIn Lead Gen Forms & Azure Services

✅ Resume Building, Portfolio Development & Mock Interview Preparation

✅ Career Guidance, Placement Assistance & Microsoft Dynamics 365 Certification Support

✅ Flexible Online, Classroom & Weekend Training Options

✅ Corporate Training for Marketing, CRM, Sales & Enterprise Digital Transformation Teams

Build practical Microsoft Dynamics 365 Marketing expertise, automate customer engagement, optimize marketing campaigns, improve lead conversion, and become industry-ready for careers in CRM Consulting, Marketing Automation, Digital Marketing, Customer Engagement, Functional Consulting, and Microsoft Dynamics 365 Solutions.

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₹35000

₹50000

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Case Studies and Projects

Hours of Training

20+

Placement Assurance

100%

Expert Support

Yes

Support & Access

Lifetime

Certification

Yes

Skill Level

All

Language

All

Course Objectives

1. How does Dynamics 365 CRM help businesses manage marketing activities?

This course helps learners understand how organizations create, manage, and automate marketing campaigns using Microsoft Dynamics 365 Marketing. Students learn how businesses improve customer engagement through digital marketing workflows. It builds practical knowledge of CRM-based marketing management.

2. How will this course improve your digital marketing and CRM knowledge?

Learners will understand how CRM systems support email marketing, customer segmentation, lead generation, and campaign tracking. The course explains how businesses combine marketing strategies with customer relationship management. It helps improve both marketing and business communication skills.

3. Why is customer journey management important in marketing automation?

This course explains how businesses track customer interactions and automate communication across different stages of the customer journey. Learners understand how personalized marketing improves customer engagement and retention. It also helps improve campaign effectiveness.

4. How does the course help in lead generation and lead management?

Students learn how businesses capture, qualify, nurture, and convert leads using Dynamics 365 Marketing tools. The course covers practical lead management workflows used in sales and marketing operations. This improves understanding of customer acquisition strategies.

5. How can marketing automation improve business productivity?

The course teaches how organizations automate repetitive marketing tasks such as email campaigns, event reminders, follow-ups, and customer communication. Learners understand how automation saves time and improves marketing efficiency. It also reduces manual marketing efforts.

6. What will you learn about campaign analytics and reporting?

Learners will understand how businesses analyze campaign performance, customer engagement, lead conversion, and marketing ROI using dashboards and reports. The course introduces KPI-based marketing analysis techniques. It improves decision-making and business reporting skills.

Popular Techniques Covered in This Course

1. CRM Marketing Fundamentals

2. Campaign Management

3. Email Marketing Automation

4. Lead Generation & Nurturing

5. Customer Journey Management

6. Audience Segmentation

7. Event & Webinar Management

8. Marketing Workflow Automation

9. Campaign Analytics & Reporting

10. Dynamics 365 Marketing Administration

Get Hands-on Knowledge about Real-Time Projects

Project 1

1. Email Campaign Automation System

Develop an automated email marketing solution that sends personalized emails based on customer behavior and campaign schedules. This project helps learners understand marketing automation workflows and customer engagement strategies. It improves practical CRM marketing skills.

Project 2

2. Customer Journey Tracking & Lead Nurturing Portal

Create a CRM-based customer journey management system to track leads from inquiry to conversion. The project teaches learners how businesses nurture leads through automated communication and targeted campaigns. It improves understanding of sales and marketing coordination.

Project 3

3. Event & Webinar Registration Management System

Build a marketing event management solution for handling registrations, attendee communication, reminders, and follow-up campaigns. This project demonstrates how organizations manage webinars and promotional events using Dynamics 365 workflows.

Project 4

4. Marketing Performance Analytics Dashboard

Design an analytics dashboard to monitor campaign performance, customer engagement, lead conversions, and marketing KPIs. The project introduces reporting and business intelligence concepts used in digital marketing operations. Learners gain hands-on reporting experience.

Project 5

5. Audience Segmentation & Personalized Campaign Solution

Develop a customer segmentation system that categorizes audiences based on interests, demographics, and engagement behavior. The project helps learners understand targeted marketing strategies and personalized communication techniques used by businesses.

Key Features

Edubrights offers MICROSOFT DYNAMICS 365 CRM – MARKETING Training in virtual mode with expert trainers. Here are the key features,

40 Hours Course Duration

100% Job Oriented Training

Industry Expert Faculties

Free Demo Class Available

Completed 500+ Batches

Certification Guidance

Curriculum

Module 1: Introduction to Dynamics 365 Marketing

Overview of Microsoft Dynamics 365 Marketing module
Marketing architecture and core platform components
Understanding contacts, leads, and marketing segments
Navigating the Dynamics 365 Marketing interface

Module 2: Contact and Lead Management

Creating and managing contact and lead records
Configuring lead scoring models and qualification rules
Managing contact preference centers and subscription lists
Setting up lead handoff workflows to Sales teams

Module 3: Segment and Audience Configuration

Building dynamic and static marketing segments
Configuring segment criteria using contact and behavioral data
Managing compound segments and segment dependencies
Setting up segment refresh schedules and monitoring

Module 4: Email Marketing Configuration

Creating and managing marketing email templates
Configuring email design, content blocks, and personalization
Managing email sending profiles and compliance settings
Setting up A/B testing and email performance tracking

Module 5: Customer Journey Design

Introduction to Dynamics 365 customer journey canvas
Designing multi-step customer journeys and automation flows
Configuring triggers, conditions, and branch logic in journeys
Managing journey goals, KPIs, and exit criteria

Module 6: Real-Time Marketing and Event Triggers

Introduction to Dynamics 365 Real-Time Marketing module
Configuring trigger-based journeys and behavioral automation
Managing real-time event triggers and personalization rules
Setting up AI-powered send time optimization

Module 7: Event Management

Creating and managing marketing events and webinars
Configuring event registration forms and attendee management
Managing sessions, speakers, and venue configuration
Setting up event check-in and post-event follow-up workflows

Module 8: Marketing Forms and Landing Pages

Building marketing forms for lead capture and event registration
Configuring form submissions and CRM data mapping
Managing landing page design and publishing
Setting up progressive profiling and form personalization

Module 9: Marketing Analytics and Reporting

Building standard marketing performance dashboards
Configuring email, journey, and lead analytics reports
Managing Power BI integration for marketing intelligence
Monitoring KPIs: open rates, conversions, and campaign ROI

Module 10: Administration and Integration

Managing Dynamics 365 Marketing security roles and access
Configuring integration with Dynamics 365 Sales and Customer Service
Managing consent and GDPR compliance configuration
Marketing administration best practices and governance standards

Receive Training From Our Skilled and Effective Trainers

Experience in the Industry Learn from certified Microsoft Dynamics 365 CRM – Marketing professionals with hands-on industry experience.

Backgrounds at the Top Our trainers hold relevant certifications and have worked on real-world implementations.

Clear & Effective Teaching All core concepts of Microsoft Dynamics 365 CRM – Marketing are explained with practical examples.

Hands-On Learning Focus Students gain practical experience through structured labs and projects.

Up-to-Date Knowledge Trainers keep content current with the latest platform releases and best practices.

You will succeed with our recognized certification

Our institution offers a recognized MICROSOFT DYNAMICS 365 CRM – MARKETING certification that validates your ability to design and prototype professional user interfaces efficiently. This certification enhances your design portfolio and prepares you for collaborative projects in real-world environments. Gain practical skills through hands-on training and assessments.

Course FAQs

1. What is Microsoft Dynamics 365 CRM – Marketing?

Microsoft Dynamics 365 Marketing is a CRM-based marketing automation solution used to manage campaigns, customer journeys, email marketing, lead nurturing, and customer engagement activities. It helps businesses improve communication, automate marketing processes, and track campaign performance effectively.

2. Who can join this Dynamics 365 Marketing course?

This course is suitable for students, freshers, digital marketing professionals, CRM users, business analysts, and working professionals interested in marketing automation and customer engagement. Anyone looking to build skills in CRM marketing platforms can join the course.

3. Is coding required to learn Dynamics 365 Marketing?

No, coding knowledge is not mandatory for learning the functional aspects of Dynamics 365 Marketing. The course mainly focuses on campaign management, customer journeys, automation workflows, and CRM operations. Beginners can learn the platform through practical and guided training.

4. What are the prerequisites for this course?

There are no strict prerequisites for joining the course. Basic computer knowledge and understanding of marketing or customer communication concepts can be helpful. The training is designed to support both technical and non-technical learners.

5. How long does it take to complete the course?

The course duration depends on the training schedule and learning format. Most learners can complete the course within a few weeks through regular sessions and hands-on practice. Flexible learning options are commonly available for students and working professionals.

6. Will I get practical training in this course?

Yes, the course includes practical exposure to campaign creation, customer journey workflows, email automation, lead management, and CRM reporting. Learners work on real-time marketing scenarios to understand how businesses use Dynamics 365 Marketing effectively.

7. What industries use Dynamics 365 Marketing?

Industries such as retail, IT services, healthcare, education, finance, e-commerce, and manufacturing use Dynamics 365 Marketing for customer engagement and digital marketing automation. The platform supports businesses that focus on customer communication and lead management.

8. What are the benefits of learning Dynamics 365 Marketing?

Learning Dynamics 365 Marketing helps improve your understanding of CRM systems, digital marketing automation, lead generation, and customer engagement strategies. It also strengthens practical business application skills used in modern marketing operations.

9. Can freshers learn Dynamics 365 Marketing easily?

Yes, freshers can learn the course easily because it starts with CRM and marketing automation basics before moving to advanced concepts. The training uses simple explanations and practical examples to help beginners understand real-world workflows.

10. How does Dynamics 365 Marketing improve marketing operations?

Dynamics 365 helps businesses automate campaigns, personalize customer communication, manage leads, and analyze campaign performance efficiently. This improves marketing productivity, customer engagement, and decision-making through data-driven insights.

11. What tools and features are covered in this course?

What tools and features are covered in this course?

12. Is Dynamics 365 Marketing in demand in Chennai?

Yes, many IT companies, CRM consulting firms, and digital marketing agencies in Chennai are adopting marketing automation and CRM solutions. Professionals with Dynamics 365 Marketing knowledge are increasingly valued in marketing and business operations roles.