Automotive CRM – Dealer Management & Customer Lifecycle Course in Bangalore
825 Ratings
Master Automotive CRM Through Real-Time Dealer Management & Customer Lifecycle Projects
Edubrights offers industry-focused Automotive CRM – Dealer Management & Customer Lifecycle Training in Bangalore designed for students, freshers, CRM professionals, sales executives, dealer relationship managers, automotive consultants, business analysts, and working professionals seeking expertise in automotive customer relationship management. Learn how to manage dealership operations, customer interactions, sales processes, after-sales services, and customer lifecycle management using Automotive CRM solutions.
Gain practical experience in dealer management, lead management, customer lifecycle management, sales automation, customer engagement, vehicle sales processes, after-sales service management, warranty management, service scheduling, customer retention strategies, CRM reporting, analytics, and real-world automotive CRM implementation projects through expert-led training and hands-on labs.
Why Choose Edubrights for Automotive CRM Training?
✅ Real-Time Automotive CRM Projects & Industry Case Studies
✅ Live Instructor-Led Training by CRM & Automotive Industry Experts
✅ Hands-On Practice with Dealer Management & CRM Solutions
✅ Customer Lifecycle & Sales Process Management Experience
✅ Certification Preparation & Technical Guidance
✅ Resume Building & Mock Interview Preparation
✅ Career Guidance & Job Assistance
✅ Flexible Online, Classroom & Weekend Training Options
Build In-Demand Automotive CRM Skills
Learn how automotive manufacturers, dealerships, and service centers use CRM platforms to manage customer relationships, optimize dealer networks, improve sales performance, enhance customer satisfaction, and streamline after-sales services. Our training combines practical implementation, CRM concepts, and industry best practices to help you become job-ready.
Start Your Automotive CRM Career Today
Join Edubrights' Automotive CRM – Dealer Management & Customer Lifecycle Course in Bangalore and gain the skills required to manage dealership operations, improve customer engagement, automate sales processes, and build a successful career in Automotive CRM and Dealer Relationship Management.
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₹30000
₹42000
Case Studies and Projects
2+
Hours of Training
20+
Placement Assurance
100%
Expert Support
Yes
Support & Access
Lifetime
Certification
Yes
Skill Level
All
Language
All
Course Objectives
1. Understand Automotive CRM Fundamentals
Learn how Automotive CRM systems help dealerships manage leads, customer interactions, sales opportunities, service records, and long-term customer relationships
2. Master Dealer Management Processes
Understand dealership operations including lead management, showroom activities, vehicle sales, finance coordination, service scheduling, and customer retention
3. Manage the Complete Customer Lifecycle
Learn how customers move from awareness and inquiry to purchase, service, loyalty, and vehicle repurchase stages.
4. Implement Customer Engagement Strategies
Develop techniques for personalized communication, service reminders, follow-ups, marketing campaigns, and loyalty programs.
Popular Techniques Covered in This Course
Automotive CRM Administration
Lead Management & Tracking
Dealer Operations Management
Customer Lifecycle Management
Sales Pipeline Monitoring
Service Appointment Management
Customer Retention Strategies
Marketing Campaign Automation
CRM Reporting & Analytics
Customer Experience Optimization
Get Hands-on Knowledge about Real-Time Projects
Project 1
1. Automotive Lead Management System
Project 2
2. Customer Lifecycle Tracking Dashboard
Project 3
3. Service Reminder Automation Project
Project 4
4. Dealer Performance Analytics Solution
Project 5
5. Customer Retention and Loyalty Program
Key Features
Edubrights offers AUTOMOTIVE CRM – DEALER MANAGEMENT & CUSTOMER LIFECYCLE Training in virtual mode with expert trainers. Here are the key features,
40 Hours Course Duration
100% Job Oriented Training
Industry Expert Faculties
Free Demo Class Available
Completed 500+ Batches
Certification Guidance
Curriculum
Module 1: Introduction to Automotive CRM
- Automotive CRM landscape: dealer-focused platforms and OEM systems
- Key platforms: Salesforce Automotive Cloud, DealerSocket, and CDK Drive
- Automotive CRM objects: Vehicles, Leads, Opportunities, and Service Records
- Automotive customer lifecycle: prospect, purchase, ownership, and loyalty
Module 2: Lead Management for Automotive
- Lead sources: manufacturer portals, third-party sites, and walk-ins
- Lead routing: assigning enquiries to sales executives by model and location
- Lead response time: SLA configuration for dealer lead response
- BDC (Business Development Centre): centralised lead handling workflows
Module 3: Vehicle Inventory Management
- Vehicle record: make, model, year, VIN, mileage, and pricing
- New and used vehicle inventory tracking
- Vehicle availability: real-time stock status for sales team visibility
- Trade-in management: capturing and valuing part-exchange vehicles
Module 4: Sales Process and Deal Management
- Deal desk: structuring finance, insurance, and add-on products
- Test drive scheduling and confirmation workflow
- Quotation management: configuring and presenting vehicle quotes
- F&I (Finance and Insurance): deal structuring and compliance documentation
Module 5: Aftersales and Service CRM
- Service booking: scheduling workshop appointments from CRM
- Service history: linking past repairs and MOTs to vehicle and owner
- Service marketing: automated service reminder and recall campaigns
- Customer satisfaction: post-service survey and CSI score tracking
Module 6: Marketing and Conquest Campaigns
- Owner marketing: service reminder, model upgrade, and loyalty campaigns
- Conquest marketing: targeting competitor brand owners for switching
- Event marketing: test drive days and launch event management
- Digital marketing integration: leads from social and PPC campaigns
Module 7: Salesforce Automotive Cloud
- Automotive Cloud data model: Vehicle, Dealer, and Fleet objects
- Driver 360: unified customer and vehicle ownership view
- Automotive Cloud for OEMs: connected vehicle and dealer network management
- Einstein AI for Automotive: next-best-action for sales and service
Module 8: Capstone Project and Assessment
- Automotive CRM setup: vehicle inventory, lead routing, and deal pipeline
- Aftersales service booking and reminder campaign workflow
- Salesforce Automotive Cloud Driver 360 and Einstein AI configuration
- Final assessment and course certification
Receive Training From Our Skilled and Effective Trainers
Experience in the Industry Gain expertise from automotive CRM specialists and dealer technology consultants who have implemented CRM systems for franchise dealerships, dealer groups, and OEM retail networks managing vehicle sales, aftersales, and customer loyalty programmes.
Backgrounds at the Top Our automotive CRM trainers have worked at automotive technology providers and Salesforce automotive partner organisations delivering dealer CRM transformations across passenger car, commercial vehicle, and motorcycle brands.
Clear & Effective Teaching Automotive lead management, vehicle inventory, deal desk, aftersales service, marketing campaigns, Salesforce Automotive Cloud, and Einstein AI are explained with real automotive retail examples.
Hands-On Learning Focus Students manage automotive leads, configure vehicle inventory, process deals, set up service booking workflows, build conquest campaigns, and configure Automotive Cloud Driver 360 through structured labs.
Up-to-Date Knowledge Trainers keep content current with the latest Salesforce Automotive Cloud releases, connected vehicle integration capabilities, EV dealer CRM considerations, and evolving automotive retail technology best practices.
Our institution offers a recognized AUTOMOTIVE CRM – DEALER MANAGEMENT & CUSTOMER LIFECYCLE certification that validates your ability to design and prototype professional user interfaces efficiently. This certification enhances your design portfolio and prepares you for collaborative projects in real-world environments. Gain practical skills through hands-on training and assessments.
Course FAQs
1. What is Automotive CRM?
Automotive CRM is a specialized customer relationship management system designed for vehicle dealerships, manufacturers, and automotive service businesses.
2. Why is CRM important for dealerships?
CRM helps manage customer relationships, improve sales conversions, and enhance customer satisfaction.
3. What is dealer management?
Dealer management involves handling vehicle sales, customer records, inventory, service operations, and financial processes.
4. What is customer lifecycle management?
It is the process of managing customer interactions from first contact through ownership, service, and repeat purchases.
5. How does CRM improve sales performance?
CRM automates follow-ups, tracks leads, and provides insights into customer preferences and buying behavior.
6. What is lead management in automotive CRM?
Lead management involves capturing, nurturing, tracking, and converting potential buyers into customers.
7. Can CRM manage service appointments?
Yes, automotive CRM systems can schedule, track, and automate service reminders
8. What customer data is stored in CRM?
Customer profiles typically include contact information, vehicle history, service records, purchase history, and communication logs.
9. Is Automotive CRM suitable for multi-location dealerships?
Yes, enterprise CRM systems support centralized management across multiple dealer locations.
10. What reports can be generated using CRM?
Sales reports, lead conversion reports, service reports, customer retention reports, and performance dashboards.
11. Does Automotive CRM support marketing campaigns?
Yes, CRM platforms support targeted marketing, email campaigns, promotions, and customer engagement activities
12. How does CRM help customer retention?
It enables personalized communication, loyalty programs, and proactive service engagement
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