Salesforce Marketing Cloud

Module 1: Salesforce Marketing Cloud Overview

• Marketing Cloud product suite: Email Studio, Journey Builder, Social Studio, Advertising Studio
• Marketing Cloud architecture: business units, roles, and permissions
• Subscriber data model: contacts, subscribers, and lists
• Contact Builder: data extensions and data relationships
• Marketing Cloud Connect: linking Marketing Cloud to Sales/Service Cloud
• Marketing Cloud Engagement vs Account Engagement (Pardot): B2C vs B2B

Module 2: Email Studio

• Email creation: HTML emails, templates, and drag-and-drop builder
• Dynamic content: rule-based personalisation in emails
• AMPscript: personalisation scripting language for emails
• Content blocks: reusable content components
• A/B testing: subject line, content, and send time testing
• Email deliverability: authentication, reputation, and inbox placement

Module 3: Data Management & Segmentation

• Data extensions: creating and managing marketing data tables
• Data relationships: linking data extensions in Contact Builder
• SQL queries: segmentation using Query Activity
• Filters and filter activities for list segmentation
• Suppression lists and unsubscribe management
• Data retention policies and GDPR compliance in Marketing Cloud

Module 4: Journey Builder

• Journey Builder canvas: entry sources, activities, and exits
• Journey entry sources: data extension, Salesforce data, API, Cloud Page
• Decision splits: attribute-based and engagement-based branching
• Wait activities: duration-based and date-based waits
• Einstein STO (Send Time Optimisation) and Frequency Optimisation
• Multi-channel journeys: combining email, SMS, push, and advertising

Module 5: Mobile Studio

• MobileConnect: SMS marketing setup and compliance
• SMS message creation: standard and MO keyword responses
• Push notifications: MobilePush app setup and segmentation
• In-app messaging: triggered messages for mobile app users
• Mobile journey integration in Journey Builder
• Mobile opt-in management and TCPA compliance

Module 6: Social Studio & Advertising

• Social Studio: social listening, publishing, and engagement
• Social account connections: Facebook, Twitter, LinkedIn, Instagram
• Publishing workflows: content approval and scheduling
• Advertising Studio: audience creation from Salesforce data
• Facebook and Google Ads integration with Marketing Cloud
• Social analytics: engagement metrics and sentiment analysis

Module 7: Analytics & Reporting

• Email Studio reports: delivery, bounce, open, click, and conversion
• Journey Analytics: journey performance and path analysis
• Intelligence Reports for Email: advanced email analytics
• Datorama (Marketing Cloud Intelligence): unified marketing analytics
• Google Analytics 360 integration with Marketing Cloud
• Marketing ROI reporting and attribution modelling

Module 8: Automation Studio & Certification

• Automation Studio: scheduled and triggered automation workflows
• Import activity, query activity, and data extract activity
• File drop automation and SFTP integration
• Marketing Cloud Administrator certification overview
• Marketing Cloud Email Specialist certification preparation
• Real-world campaign implementation: end-to-end lifecycle

Salesforce Marketing Cloud Certified Specialists Our Marketing Cloud instructors hold Marketing Cloud Administrator, Email Specialist, and Consultant certifications, with hands-on experience running large-scale B2C marketing operations for retail, financial services, travel, and media brands.

Digital Marketing Practitioners Trainers have managed real marketing campaigns — sending billions of emails, running multi-channel journeys, and optimising marketing performance with data. They bring practitioner-level marketing knowledge alongside platform expertise, making the course relevant to both marketing and technical audiences.

AMPscript & Technical Personalisation Experts Marketing Cloud's power lies in personalisation at scale. Our instructors are skilled AMPscript developers who have built sophisticated dynamic content and triggered email solutions that drive measurable engagement improvements for major brands.

Data Architecture & CDP Knowledge With Marketing Cloud increasingly integrating with Salesforce Data Cloud (CDP), our trainers help learners understand how customer data management underpins effective marketing automation — a critical skill as the industry moves toward unified customer profiles.

GDPR & Deliverability Specialists Marketing compliantly and reaching the inbox are constant challenges. Our instructors bring deep knowledge of email authentication, list hygiene, GDPR consent management, and suppression practices — ensuring learners can run compliant, effective marketing programmes.