SAP RTOM (Real-Time Offer Management)

Module 1: Introduction to SAP RTOM

• Overview of SAP Real-Time Offer Management
• RTOM use cases: Next best offer, cross-sell, upsell
• RTOM architecture and components
• Integration with SAP CRM, Marketing Cloud, and interaction channels
• RTOM vs. traditional campaign management

Module 2: RTOM Architecture

• RTOM server and decision engine
• Real-time interaction manager (RTIM)
• Channel integration framework
• In-bound and outbound interaction flows
• RTOM deployment options

Module 3: Offer and Product Configuration

• Offer types: Product, bundle, discount, service
• Offer attributes and metadata
• Offer validity and eligibility rules
• Offer catalog management
• Pricing and discount rules in offers

Module 4: Customer Data and Profiles

• Customer profile data ingestion
• Real-time customer attributes
• Behavioral and transactional data
• Customer segmentation for RTOM
• Profile enrichment in real-time

Module 5: Decision Strategies

• Decision strategy design
• Eligibility and offer filtering
• Arbitration and ranking rules
• Prioritization logic
• Business rules vs. analytical models in decisions

Module 6: Analytical Models and Scoring

• Predictive models for offer scoring
• Propensity models: Buy, churn, respond
• Model training and deployment
• Integration with SAP HANA Predictive Analytics
• Model performance monitoring

Module 7: Channel Integration

• Web channel integration
• Call center (IC) integration
• Mobile app offer delivery
• Email and SMS offer channels
• Point-of-sale (POS) integration

Module 8: Real-Time Interaction Processing

• Inbound interaction handling
• Context data passing and enrichment
• Decision execution in milliseconds
• Offer presentation and response capture
• Interaction logging and history

Module 9: A/B Testing and Optimization

• A/B test design in RTOM
• Offer champion-challenger testing
• Conversion rate measurement
• Automatic optimization of offer strategies
• Test results analysis and promotion

Module 10: RTOM Monitoring and Operations

• Real-time monitoring dashboard
• Offer acceptance and rejection tracking
• Decision log analysis
• System performance monitoring
• Alert and notification configuration

Module 11: RTOM Analytics and Reporting

• Offer performance reports
• Revenue lift analysis
• Channel effectiveness comparison
• Customer response trend analysis
• ROI measurement for RTOM

Module 12: Real-Time Projects and Case Studies

• Telco next best offer implementation
• Financial services cross-sell scenario
• End-to-end RTOM deployment
• Certification and interview preparation

Experience in the Industry Gain knowledge from experts with hands-on SAP RTOM project experience in telco, banking, and retail personalization programs.

Backgrounds at the Top Prominent corporations such as HCL, TCS, Accenture, and Ericsson employ our SAP RTOM trainers.

Clear & Effective Teaching Excellent communication and real-world examples simplify complex real-time decisioning and offer management concepts.

Hands-On Learning Focus Students apply skills using live SAP RTOM environments with real next best offer and cross-sell case studies.

Up-to-Date Knowledge Trainers stay current with real-time personalization technology, AI-driven offer management, and omnichannel decisioning trends.